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Sector: Food and Beverage

McDonald’s unsuccessful in opposition against MAC
McDonald’s unsuccessful in opposition against MAC

Fast-food giant McDonald’s has failed to prevent the registration of the stylised mark MAC for retail and wholesale services relating to food and drink.

The clock is ticking: nominate now for the 2024 Industry Awards and WTR 300 before it's too late
The clock is ticking: nominate now for the 2024 Industry Awards and WTR 300 before it's too late

There's only a few weeks left to nominate candidates for the prestigious WTR Industry Awards 2024 and the forthcoming edition of WTR 300.

Chick-fil-A has its work cut out as it bids to become a major player in the UK
Chick-fil-A has its work cut out as it bids to become a major player in the UK

Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.

Latest content

PDOs v PGIs: European Commission not bound by national authorities’ assessment

This rare case involving a conflict between existing PDOs and PGI applications considers the sharing of powers between the national authorities and the European Commission.

03 August 2023

Brewing the perfect cup of IP at Starbucks

Why Starbucks' successes saw the trademark department crowned Retail Team of the Year at the 2023 WTR Industry Awards.

02 August 2023

Application for CASA SUIZA rejected for being misleading and causing confusion with GI

As Switzerland is famous for its chocolate and the mark was intended to cover cocoa products, consumers could be misled into believing that the goods were of Swiss origin.

02 August 2023

Protecting the spirit of Scotland: reflecting on a busy year for the Scotch Whisky Association

The Scotch Whisky Association’s Lindesay Low speaks to WTR about the challenges of avoiding genericism in multiple markets around the world.

01 August 2023

Making lemonade out of lemons: what have we learnt from TACO TUESDAY?

Taco John’s’ decision to abandon its TACO TUESDAY registration is a business-savvy response to a death by genericide.

20 July 2023

WTR Brand Elite analysis: June 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

Bison grass vodka producer fails to block competing 3D mark after 20-year battle

The latest decision in this long-running saga seemingly raises the bar for opponents seeking to prevent an agent or representative from filing a non-traditional mark in their own name.

14 July 2023

Does use of an infringing mark on a website constitute ‘use’ in a trademark sense?

The mere fact that consumers in Singapore may access a website featuring allegedly infringing signs does not mean that these signs have been used in Singapore.

14 July 2023

Legal Updates you may have missed: wins and fails based on reputation

We continue our latest series highlighting recent Legal Updates that you may have missed by looking at cases where brand owners sought to rely on the reputation of their marks in opposition proceedings.

13 July 2023

Legal Updates you may have missed: when big brands face defeat

We continue our series highlighting recent Legal Updates that you may have missed by looking at cases where big brands suffered a defeat before the courts or the IP office.

12 July 2023

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