Home
Fashion & Luxury

Sector: Fashion & Luxury

Inside Manolo Blahnik’s 22-year trademark battle

DLA Piper, the legal adviser to Manolo Blahnik, recounts a trademark battle that spanned 22 years but ended with Blahnik winning the fight to register his brand in China.

“A great team spirit” – how a close-knit Puma trademark team assists in the brand’s crypto push

With the Puma IP department being named Fashion, Cosmetics and Luxury Goods Team of the Year at the WTR Industry Awards, they look ahead to the sportwear brand entering the metaverse.

General Court assesses bad faith in trademark revival dispute

The court accepted that the applicant had made his own commercial efforts in order to revive the image of a former Czechoslovak trademark and to restore its reputation at his own expense.

Latest content

Vidal expands on USPTO pendency; Bugatti reveals new identity; Gen-Z brand trust insights – news digest

In our latest round-up, we look at a massive rise in cloned websites in the UK, Europol seizing over 1,000 tonnes of fake pesticides, and much more.

29 July 2022

General Court: registration of ALOVE mark for jewellery would take unfair advantage of repute of Cartier’s LOVE mark

There was a risk that the image of luxury of Cartier’s earlier mark would be transferred to the mark applied for, which would unduly be “boosted” as a result of its association with the earlier mark.

22 July 2022

HENRY and RONALDINHO trademark decision highlights need for famous individuals to keep their eye on the ball

The UKIPO cannot, at the application stage, reject trademark applications because they feature the names of famous individuals.

21 July 2022

Manolo Blahnik success is encouraging sign for foreign brands in China

After 22 years, Manolo Blahnik has won the right to use its name in China, suggesting that the country is “serious about curbing bad-faith applications”.

20 July 2022

General Court confirms refusal of PLUMAFLEX due to similarity with earlier reputed trademark PUMA

In a victory for multinational footwear and apparel company Puma, the General Court has agreed with the EUIPO that the figurative mark PLUMAFLEX for footwear was similar to the earlier mark PUMA for identical goods.

20 July 2022

Amazon and JD.com post contrasting months as stock market volatility continues: WTR Brand Elite analysis

A rocky month in the stock markets saw the WTR Brand Elite drop eight points through June. The index is now at its lowest value since November 2020.

18 July 2022

Increasing demand for sustainability calls time on fast fashion, but brands must tread carefully as they adapt

A growing focus on sustainability is having a significant impact on fashion and apparel brands. The best protection strategy will need authenticity and accuracy at its core, argues this week's Saturday opinion.

16 July 2022

The Ohio State University wins trademark protection for THE

OSU’s years-long battle with the USPTO and Marc Jacobs has ended with the university overcoming arguments that the mark is merely ornamental, prompting the question of how the brand will use this to grow its already substantial licensing and trademark programme.

14 July 2022

Banksy dispute heads down under: ‘damning’ document could spell doom for trademarks, claims opponent

Continuing a long-running dispute, street artist Banksy is facing greeting card retailer Full Colour Black in two oppositions at IP Australia.

11 July 2022

Trademark solicitation scammer jailed; Korean drama counterfeit plotline outrage; NielsenIQ and GfK combine – news digest

In our latest round-up, we look at Amazon launching a new anonymised shopper service, the top retail apps in Asia-Pacific, and much more.

08 July 2022

Get unlimited access to all WTR content