Sector: Consumer Goods

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The LEGO Group’s risky approach pays off: a year in trademarks

Senior corporate counsel Arturo Ishbak Gonzalez reveals how taking a gamble on non-traditional marks paid off for the LEGO Group in 2021.

22 December 2021

And Just Like That and Peloton: from legal questions to genius marketing move

The first episode of the much anticipated revival of Sex and the City unwittingly caused a significant drop in Peloton’s stock price, spurred a legal debate, and led to a 'genius' marketing response.

13 December 2021

Unilever’s M&A activity spells a lot of work for the trademark team

The sale of ekaterra will see the consumer giant transfer out 32 brands and approximately 6,000 trademarks.

10 December 2021

NIVEA v NEVIA: Patent and Trademark Office provides comprehensive likelihood of confusion analysis

The workload of the Turkish IP Courts could be positively affected if such comprehensive decisions become more common in administrative proceedings.

10 December 2021

Beijing High Court grants well-known trademark status to Unilever’s OMO mark

Such recognition will be conducive to future trademark enforcement actions by Unilever in China.

09 December 2021

GHD successfully opposes application for GOOD HAIR DAY based on slogan mark

This dispute over the right to register the sign GOOD HAIR DAY in respect of hair products shows that, once the hurdles to registration have been overcome, slogans can be a powerful tool for owners to protect their rights.

30 November 2021

Crisis management: increasing recalls put strain on consumer products and auto industry

Consumer products and auto brands will have to reassess their crisis management strategy to prevent reputational damage in the face of increased product recalls.

29 November 2021

AC Milan fails to register AC MILAN mark for stationery

In a blow to AC Milan football club, the General Court has confirmed that there was a likelihood of confusion between the mark AC MILAN and the earlier German mark MILAN for Class 16 goods.

25 November 2021

Johnson & Johnson decides bigger is not better

The corporate schism will enable the company to spend more time nurturing and promoting its household brands.

19 November 2021

Squatting evolution in China: why your mid-sized brand could be at risk

A curious case involving US lifestyle range the Pioneer Woman and a lone individual in China serves as a warning that alleged trademark squatters are switching tactics in their attempts to target mid-sized brands.

11 November 2021

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