Sector: Consumer Goods

Latest content

Hitachi unsuccessful in HITASI opposition

The JPO found that it was unlikely that the relevant consumers would believe that goods bearing the mark HITASI originated from Hitachi Ltd, even though HITACHI is a famous trademark.

22 November 2023

How to protect your brand from opportunists this holiday season

Seasonal sales make online shopping channels a hotbed for infringement and brand impersonation this time of year. Here’s how to get ahead.

21 November 2023

Microsoft leads tech brands bounceback, but other sectors suffer: WTR Brand Elite analysis

The WTR Brand Elite fell two points in October, hitting its lowest value this year. Yet technology companies – led by Microsoft – bucked the negative trend.

17 November 2023

Serial infringements: electrical switch series found to be infringing under Danish law

The case shows that a series of products can be protected against imitation provided that it has sufficient distinctiveness.

17 November 2023

Seven brand protection tactics from China strategy summit

Hidden links, the infringer mindset and The Art of War are among the talking points at WTR’s annual Brand Strategy China event.

16 November 2023

Barbie’s movie makeover: the story of an ever-evolving brand

How Mattel embraced brand diversity and elevated the legacy of America’s most famous doll.

09 November 2023

Apple and Hermès stock prices struggle, but companies have cause for optimism: WTR Brand Elite analysis

The WTR Brand Elite fell seven points in September, hitting its lowest value since 1 January 2023. However, the brands that experienced the biggest drop in value have reason to remain optimistic.

30 October 2023

How Assa Abloy obtained Rmb100 million in punitive damages in China

Steve Zhao and Pei Lyu of GEN Law Firm explain how Assa Abloy obtained a landmark judgment in trademark infringement and unfair competition.

27 October 2023

‘Powder candle’ held to be descriptive for Class 4 goods

The Board of Appeal found that there was no likelihood of confusion between the figurative marks VIVIN POWDER CANDLE and POWDER CANDLE for identical goods.

27 October 2023

Why it is more crucial than ever for corporate trademark departments to promote themselves

As the deadline to nominate for the 2024 WTR Industry Awards approaches, our Saturday opinion column discusses why it is paramount for IP departments to promote themselves as their own brand.

21 October 2023

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