Sector: Banking/Finance

Latest content

HSBC banned ads raise question of green claims value for banking brands

Green metrics mean more to B2B bank customers, creating a unique opportunity for bank brands to differentiate themselves based on the priorities of their primary market, data analysis reveals.

10 November 2022

“If something is not visible financially, senior management will not pay attention”: INTA president expands on IP reporting efforts

Zeeger Vink provided an update on the association's activities on IP reporting at WIPO conversation on intangible asset finance

03 November 2022

WTR Brand Elite analysis: September 2022

Featured in Stock market performance

September was a challenging month in the stock markets, with the WTR Brand Elite dropping eight points and hitting its lowest level since October 2020.

31 October 2022

Five minutes with… Equifax’s Elizabeth Lester

As the IP chief of a small IP department at Equifax, Elizabeth Lester collaborates with outside counsel to realise the most value from the company’s trademark and patent portfolio.

28 October 2022

HCAPITAL v H/2 CAPITAL: new judgment from the General Court on likelihood of confusion

The court dismissed the argument that the EUIPO had failed to take into consideration the marks as respective wholes, but had instead removed some parts of the marks and ignored others.

27 October 2022

Five key takeaways on managing trademark assets

Maximising value and building relationships with marketers were just two of the topics discussed at WTR’s Managing Trademark Assets event in New York.

25 October 2022

The brand risks of corporate political donations: what trademark practitioners need to know

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation.

19 October 2022

WTR Brand Elite analysis: August 2022

Featured in Stock market performance

Stock market volatility continued in August, despite being a positive month for media companies.

21 September 2022

The metaverse, valuation issues and IP in the age of covid – takeaways from IP Week @ SG 2022

Last week the IP Office of Singapore organised a series of events to celebrate its first in-person IP Week since the start of the pandemic. WTR was on the ground to bring you the key takeaways.

14 September 2022

Venice Court rules out lawfulness of forum shopping in trademark infringement cases

The Court of Venice has rejected an attempt at forum shopping made by insurance company Alleanza Assicurazioni within the context of a trademark infringement dispute with Coop Alleanza 3.0.

31 August 2022

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