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02 January 2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law.

29 July 2019

Non-traditional marks in Latin America: the current landscape

The acceptance of non-traditional trademarks has increased in most Latin American jurisdictions in recent years. We provide an overview of the current state of play.

18 July 2019

“An enormous opportunity” – IP provisions of EU-Mercosur Agreement lauded

The European Union and the Mercosur bloc of countries have agreed a comprehensive trade agreement that includes significant IP provisions that rights holders should be aware of. 

27 June 2019

New PTO resolution brings significant changes to Argentina’s trademark system

Resolution 123/2019 of the Argentinean Patent and Trademark Office, which clarifies some of the changes recently introduced by the amended Trademark Law and sets forth additional rules, has entered into force.

01 May 2019

How an emergency decree transformed the trademark landscape in Argentina

One year after a significant shift in the Argentine trademark landscape, it is time to reflect on how practitioners have adapted and what international rights holders need to know now.

30 April 2019

New implementing regulations introduce important changes to trademark law and practice

Decree 242/2019, which was passed by the Argentine Executive on 3 April 2019, regulates a large number of provisions of the Trademark Law, as amended in 2018. Importantly, the decree regulates the requirement to file a declaration of use within five years of the date of registration.

26 July 2018

New INPI resolution on administrative opposition procedure - what you need to know

Following the introduction of major changes to Argentina’s trademark legislation in January, the National Institute of Industrial Property has now issued Resolution P-183, which regulates the administrative opposition procedure.

09 April 2018

Can title of creative work benefit from trademark protection?

In Roemmers v Diamond Films, Argentina's Court of Appeals has upheld the refusal to grant a preliminary injunction against the use of “Una razón para vivir” as a film title.

21 March 2018

Enforcing franchise agreements in Argentina: an overview

As part of our Asia and South America series, we provide an overview of the rules that govern the enforcement and termination of franchise agreements in Argentina.

17 March 2018

Argentina’s emergency trademark law amendments and reassuring filing figures; exclusive data analysis

World Trademark Review examines the IP profile of Argentina, exploring the potential impact of the new emergency decree on trademark law, while providing a thorough breakdown on filings at the Argentine register.

08 March 2018

Assessing Argentina's emergency trademark law upgrade

A government-issued emergency decree is set to shake up trademark practice in Argentina. Key to its success will be how the Argentine Patent and Trademark Office manages the transition, so we analyse what practitioners should be mindful of going forward.

01 March 2018

Franchising: a global guide to brand monetisation

In the first of a two-part series, we outline the legislative framework for franchising in nine jurisdictions across Asia and South America.

07 February 2018

Significant changes to trademark law and practice introduced

The government has issued a new executive order, effective as of January 12 2018, which contains amendments to the regulations on industrial property rights.

19 September 2017

Argentina trademark fees set to increase upwards of 50% as government attempts to curb inflation

Brand owners wishing to protect their trademark rights in Argentina should prepare for increased costs, as the country’s IP office recently implemented a two-stage set of fee rises. 

19 April 2017

Local company should have known of existence of identical foreign mark when filing application

In Germaiz SA v Bonomelli SRL and Bonomelli SRL v Germaiz SA, both parties had filed an application for the mark CUORE for goods in Class 29, and both had opposed each other’s application. The Court of Appeals found that Germaiz had acted in bad faith, as it was engaged in the same field of activity as Bonomelli and could not have ignored the existence of an identical foreign mark.