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11 December 2019

Federal Administrative Court confirms that figurative mark containing the word ‘Paris’ is deceptive

In a blow to German supermarket chain Lidl, the Swiss Federal Administrative Court has confirmed that the figurative mark ESMARA SEE YOU IN PARIS was deceptive.

26 September 2019

OTTO v OTTO's: Federal Supreme Court partially upholds Swiss retailer's appeal

The Swiss Federal Supreme Court has recently considered a trademark and unfair competition dispute between two companies that owned trademarks containing the element ‘OTTO’.

10 June 2019

Swiss Federal Supreme Court rules in Apple’s favour in landmark decision

The Swiss Federal Supreme Court has recently had to decide whether the Swiss public understands the term ‘apple’ to be a type of fruit or a reference to the US tech company Apple, and has ruled in the company’s favour.

14 May 2019

TICK DIFFERENT: Apple loses to watchmaker Swatch before Swiss court

The Swiss Federal Administrative Court has considered an opposition filed by US tech giant Apple against Swiss watchmaker Swatch’s application for the registration of the mark TICK DIFFERENT for Class 14 goods, including jewellery and watches.

21 February 2019

Why every trademark lawyer should spend time in-house: exclusive interview with Bacardi’s Anna Panka

While legal know-how is critical for law firm practitioners, an understanding of the corporate business environment should not be underestimated. That is the message conveyed by Anna Panka, senior counsel at Bacardi, in an exclusive interview with WTR.

06 February 2019

Success for Richemont as court finds that fish mark does not offend religious feelings

In a victory for luxury goods company Richemont, the Swiss Federal Administrative Court has overturned a decision of the Federal Institute of Intellectual Property refusing to register a mark consisting of a fish design in Class 14.

31 January 2019

How Novartis is building a consistent brand strategy across four business units

In an exclusive interview, Myrtha Hurtado Rivas from pharmaceutical giant Novartis reveals how changes to the company’s trademark strategy created more effective cross-unit cooperation.

08 January 2019

Protecting and enforcing design rights: Switzerland

Swiss design is characterised by its hybrid status – it is influenced by the German tradition of functionalism and the Italian radical design of the 1960s. Swiss design lies somewhere between ‘form follows function’ and ‘anything goes’ – it is functional yet rich; linear while unexpected; practical and refreshing.

25 September 2018

Federal Administrative Court: no likelihood of confusion between IMPERIAL marks

The Swiss Federal Administrative Court has agreed with the Federal Institute of Intellectual Property that there was no likelihood of confusion between the marks IMPERIAL and TIERRA IMPERIAL in Class 33.

10 September 2018

Trademark procedures and strategies: Switzerland

Any natural or legal person can apply for trademark registration in Switzerland (restrictions apply to geographical marks). Foreign applicants must indicate a service address for use in Switzerland. 

05 July 2018

Federer logo clash with Nike highlights contractual pitfalls for sports stars

This week the Wimbledon tennis tournament got underway, with media reports noting how reigning champion Roger Federer “stunned onlookers by turning out on Centre Court in Uniqlo gear”. The focus then turned to the absence of his often-used RF logo, which is caught up in an ownership wrangle.

30 May 2018

Blow for Storck as sweets packaging is held to lack distinctiveness

In a decision which highlights its strict approach to packaging registration, the Swiss Federal Administrative Court has upheld the refusal of Storck's application for blue, white and grey packaging in Class 30.

20 April 2018

Court finds no likelihood of confusion between SIGNIFOR and SIGNASOL in questionable decision

The Swiss Federal Administrative Court has held that there was no likelihood of confusion between the trademarks SIGNIFOR and SIGNASOL for pharmaceutical preparations in Class 5.

13 March 2018

Procedures and strategies for pharmaceutical brands: Switzerland

Swiss law includes no specific provisions on international non-proprietary names (INNs). INNs are considered to be generic terms if they stand alone and thus cannot be registered as trademarks.