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28 February 2020

New amendments affecting the pharmaceutical market – key points highlighted

Russia’s Law on the Circulation of Medicines is probably one of the country’s most debated laws. However, new amendments introduced in December have been largely welcomed by the local pharmaceutical community.

27 February 2020

Most TikTok influencers at risk of brand infringement; urged to consider trademark protection

TikTok has become a global phenomenon over the past 12 months, but research from WTR reveals that the vast majority of the platform's most popular content creators have taken no steps to protect their brand assets.

21 February 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels.

21 February 2020

The China-US Economic and Trade Agreement and its impact on geographical indications

While most of the provisions of the China-US Economic and Trade Agreement aim to improve the protection of US IP rights, Section F: Geographical Indications (GIs) introduces a means of challenging the GIs that may prevent market access to certain US goods.   

20 February 2020

Newly-amended examination guidelines include detailed standards for reviewing secondary meaning

The Korean Intellectual Property Office’s amended trademark examination guidelines, which came into effect on 1 January 2020, provide specific criteria for determining whether a mark has acquired secondary meaning.

19 February 2020

Federal Court finds URBAN ALE descriptive for beer

In Urban Alley Brewery Pty Ltd v La Sirène Pty Ltd, the Federal Court of Australia has concluded that the trademark URBAN ALE for beer should be cancelled because it is descriptive of beer products produced in an inner-city location.

13 February 2020

First opposition to a collective mark in Singapore: Bavaria NV successfully opposes registration of BAVARIAN BEER

Singapore’s first opposition proceedings against an application for a collective mark highlight that collective  marks have a different function than regular trademarks.

31 January 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved.

29 January 2020

Ferrero Rocher: registration of packaging denied

Ferrero SpA has been dealt another blow in its attempt to register the packaging of its Ferrero Rocher chocolates as a trademark in Singapore. The case highlights the difficulty in establishing the distinctive character of shape marks, especially where they take the shape of the product itself.

24 January 2020

Brand Tracker: the filing trends of the world’s most valuable brands  

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant.

23 January 2020

Sussex Royal trademark challenged: Prince Harry and Meghan Markle face legal battle after receiving threat of opposition

A trademark application filed by the Foundation of the Duke and Duchess of Sussex for the brand name 'Sussex Royal' has received a notice of threatened opposition this week, WTR can reveal. 

20 January 2020

BBC recovers its TOP GEAR trademark after two-year battle

The Russian Intellectual Property Court has overturned its earlier decision in a case involving the invalidation of the British Broadcasting Corporation’s TOP GEAR trademark.

17 January 2020

R&D investor study finds benchmarking, not multi-dimensional portfolios, a key factor in market value

A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors.

09 January 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”.

07 January 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends.