Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success.
When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.
The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity.
In an exclusive data analysis, we look at how mining companies have yet to appreciate the value of brand strength in an era of growing expectations around corporate social responsibility.
Online gaming has driven significant growth in the gambling industry and key players are capitalising on intellectual property to protect their innovations.