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15 September 2019

Zippo’s approach to enforcement; counterfeiting hotspots in Brazil; creating law firm diversity programmes; WTR Industry Awards nominations window opens; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

09 September 2019

No safe bets – what the potential Philip Morris-Altria merger tells us about the tobacco industry

Major players are pulling out all the stops to diversify their portfolios, expanding geographically as well as investing in and buying up other businesses. However, no matter how you look at it, there are significant challenges ahead.

23 August 2019

World’s largest trademark application, IPOS launches app, and Notorious Markets List comments open: news digest

In our latest round-up, we look at the art of avoiding brand hate, Hasbro acquiring Peppa Pig owner, the INTA holding its first roundtable event in Israel, and much more.

18 August 2019

WWE’s approach to enforcement; brand squatting in Nigeria; global counterfeiting hotspots; encouraging diversity in the IP field; EUIPO warning; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

11 August 2019

USPTO warning over ‘bad actors’; Apple entering the fintech fray; Ferrari spat with German designer; Amazon extends Project Zero; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

04 August 2019

“Unprecedented” USPTO application surge; FaceApp risk; inside De Beers’ brand portfolio; a blow for Red Bull; plus much more

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

01 August 2019

Unicorn brand portfolios, EUTM top filers and diversity challenges: <em>WTR</em> 80 out now

The Summer 2019 edition of WTR is now available online to subscribers, revealing the top filers at the EUIPO, presenting exclusive interviews with award-winning corporate trademark teams and taking a deep data dive into the brand portfolios of some of the world’s leading unicorns.

26 July 2019

NASA has one small portfolio of trademarks, one giant global identity for its brand

In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world.

21 July 2019

Phishers target law firms; counterfeit hotspots; diversity in the legal field; and much more

Welcome to this week’s WTR Sunday Supplement, presenting everything we covered over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

11 July 2019

Strong internal communications, flexibility and diversity make for a winning team at MetLife

Juggling global operations spread out among affiliates can be a daunting task but open communication, company-wide interaction and knowledge sharing allows these trademark professionals to manage an impactful and efficient portfolio.  

10 July 2019

How the Mars trademark team is knuckling down on efficiency in transition to e-commerce

The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.

10 July 2019

Intel director of trademarks reveals the key ingredients for successful brand protection

Christopher George, director of trademarks and brands at Technology and Consumer Electronics Team of the Year Intel, has spoken to WTR about the difficulties his team faces when tasked with protecting the brands of so-called ‘ingredient’ tech components, rather than final products.  

02 July 2019

How AI will revolutionise trademark searches

Researchers from Ben-Gurion University of the Negev, Israel have looked at how advanced AI tools will transform the way in which trademark searches are conducted in the future – and, in an exclusive guest post, expand on what this means for trademark practitioners.

28 June 2019

Cannabis counterfeits; the campus consequence of <em>Brunetti</em>; and Anheuser-Busch eyes esports market: news digest 

In our latest news round-up, we look at how Alibaba is seeking increased brand engagement, Anheuser-Busch making a play for the esports industry, a USPTO call for comments, Albania’s accession to the Geneva Act and much more.

28 June 2019

How Alibaba is fighting IP infringement on two fronts

Alibaba Vice President Matthew Bassiur invites brands to collaborate with the company in the fight against fakes as the group collects WTR’s award for Asia-Pacific Team of the Year.