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20 June 2019

How effective teamwork drives 7-Eleven’s trademark strategy

Alison McDade, senior trademark counsel at 7-Eleven, reveals why communication and integration are key to protecting the IP rights of the world’s largest convenience store franchise.

17 June 2019

How the Reckitt Benckiser trademark team took restructuring in its stride

Restructuring can cause a number of headaches for a company, but the WTR Household and Consumer Goods Team of the Year, Reckitt Benckiser, has proven that adaptability and effective communication are the secret to ensuring that enforcement efforts remain uncompromised during times of upheaval.

08 June 2019

Esports: an untapped market for both brands and law firms

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses.

22 May 2019

“Consolidation is powerful” – no slowdown in takeovers expected in IP service providers sector

The non-legal trademark services industry has been the focus of increased investment and M&A activity in recent years. WTR spoke to a number of major players to ask whether they expected consolidation or collaboration to be the norm in future.

17 May 2019

P&G’s new start-up mindset will reinforce its position in the market  

Direct-to-consumer brands have proved to be a problem for the American consumer goods behemoth Procter & Gamble, but a new customer-centric strategy combined with data resources could help the company regain lost ground.

16 May 2019

What you need to know before the controversial <em>Sky v Skykick</em> case hits the CJEU

On Monday, the Court of Justice of the European Union holds a hearing in the closely followed Skykick case. We look at how this case could have a significant impact on trademark practice.

16 May 2019

TrademarkNow launches SME offering as IP service providers look to bring trademark tools to the masses

TrademarkNow has released a new pay-per-search platform that promises to help SMEs with clearance search – demonstrating that it is no longer just the major corporations being targeted with paid trademark platforms.

07 May 2019

E-sports influencers, first GI registration in Cambodia, and ICANN phishing campaign: news digest

In our latest edition, we look at a study on fakes being sold around Mother’s Day, CompuMark and WebTMS partnering up, Louis Vuitton seeking legal action against a Chinese entity, and much more.

03 May 2019

“Just be respectful” – why brands must wise up to indigenous IP rights

WTR analyses how indigenous cultures are protecting their intellectual property and speaks with an expert on how trademark practitioners must be more aware of this burgeoning field of rights.

01 May 2019

Dissecting corporate trademark practice

This year’s Global Trademark Benchmarking Survey provides unique insight into how trademark practice operations are built and managed – uncovering corporate trademark strategies, revealing team budgets and exploring the interplay with internal stakeholders.

01 May 2019

Considerations for smart soft IP due diligence from a litigator’s perspective

Many companies have learned the hard way that unidentified IP issues can cause serious trouble, whether immediately or even years after closing a transaction. A strategic approach to IP portfolio due diligence is thus critical to avoid future problems.

30 April 2019

Creating efficiencies in a data-dominated world: inside GSK’s cross-functional IP services division

Sophie Bodet, vice president of legal brand protection and IP services at GSK, tells WTR about how recent collaborations between the patent and brand teams have delivered tangible efficiencies to the wider business – evidencing the return on investment of internal cooperation.

26 April 2019

Nike ticking all the right boxes, as activewear industry sees growth in new-age brands

The sportswear industry has expanded to include a growing consumer base of casual gym-goers, which has presented an opportunity for budding businesses as well as big name brands.