Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.
Major players are pulling out all the stops to diversify their portfolios, expanding geographically as well as investing in and buying up other businesses. However, no matter how you look at it, there are significant challenges ahead.
In our latest round-up, we look at the art of avoiding brand hate, Hasbro acquiring Peppa Pig owner, the INTA holding its first roundtable event in Israel, and much more.
The Summer 2019 edition of WTR is now available online to subscribers, revealing the top filers at the EUIPO, presenting exclusive interviews with award-winning corporate trademark teams and taking a deep data dive into the brand portfolios of some of the world’s leading unicorns.
In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world.
Welcome to this week’s WTR Sunday Supplement, presenting everything we covered over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.
Juggling global operations spread out among affiliates can be a daunting task but open communication, company-wide interaction and knowledge sharing allows these trademark professionals to manage an impactful and efficient portfolio.
The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.
Christopher George, director of trademarks and brands at Technology and Consumer Electronics Team of the Year Intel, has spoken to WTR about the difficulties his team faces when tasked with protecting the brands of so-called ‘ingredient’ tech components, rather than final products.
Researchers from Ben-Gurion University of the Negev, Israel have looked at how advanced AI tools will transform the way in which trademark searches are conducted in the future – and, in an exclusive guest post, expand on what this means for trademark practitioners.
In our latest news round-up, we look at how Alibaba is seeking increased brand engagement, Anheuser-Busch making a play for the esports industry, a USPTO call for comments, Albania’s accession to the Geneva Act and much more.
Alibaba Vice President Matthew Bassiur invites brands to collaborate with the company in the fight against fakes as the group collects WTR’s award for Asia-Pacific Team of the Year.