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28 February 2020

Fake news war erodes perception of media brands as US election cycle begins

The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle

27 February 2020

Most TikTok influencers at risk of brand infringement; urged to consider trademark protection

TikTok has become a global phenomenon over the past 12 months, but research from WTR reveals that the vast majority of the platform's most popular content creators have taken no steps to protect their brand assets.

21 February 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels.

20 February 2020

Mike Bloomberg and Pete Buttigieg take clear lead in Democratic primaries trademark race

When it comes to the brand protection of the current Democratic presidential challengers, Mike Bloomberg is ahead of the rest of the field – with Bernie Sanders facing the highest level of unauthorised third-party trademark activity.

17 February 2020

USPTO revises controversial new email requirement, but scepticism remains

The USPTO has issued a revision to its new examination guide in an effort to address user concerns over the applicant email address requirement. However, concerns remain that the email requirement is unclear and ultimately “redundant”.

10 February 2020

USPTO urged to halt applicant email requirement following revolt by trademark attorneys

USPTO faces backlash from users following an announcement that trademark applicants and registrants will need to provide an email address that will be publicly viewable, with a group of attorneys penning a letter urging a rethink.

07 February 2020

OK BOOMER trademark refusal; WIPO leadership battle intensifies; EUIPO green stats – news digest 

In our latest round-up, we look at the debate over the Washington Redskins name being reignited, a wooden box that could ‘solve the counterfeit sneaker crisis’, a new version of DesignView being launched, and much more. 

31 January 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved.

24 January 2020

Brand Tracker: the filing trends of the world’s most valuable brands  

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant.

23 January 2020

When it’s all in the family: reverse confusion not a basis for broad trademark remedies

In Fabick Inc v JFTCO Inc, a trademark dispute originating from a family feud, the US Court of Appeals for the Seventh Circuit has addressed the issue of reverse trademark confusion and the scope of available remedies.

17 January 2020

R&D investor study finds benchmarking, not multi-dimensional portfolios, a key factor in market value

A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors.

14 January 2020

Infringement and filings increase but budget no longer the primary concern, says new study

As trademark filing numbers increase globally, a new report by CompuMark provides data on a rise in infringement incidents that trademark professionals are experiencing. While these infringements are costly, budget does not currently top the list of concerns for in-house teams.

13 January 2020

USPTO to re-allow PO boxes on trademark applications following privacy backlash

The USPTO is facing continued criticism over new rules that require trademark applicants to submit their domicile street address. In response, the registry reveals plans to re-introduce the ability for applicants to use PO boxes.

09 January 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”.

08 January 2020

Cookie crumbles against injunction granted to terminated trademark licensee

In Mrs Fields Franchising LLC v MFGPC, the US Court of Appeals for the 10th Circuit has reversed the district court’s grant of a preliminary injunction after termination of the exclusive licence between the parties.