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11 November 2019

A new approach to deter and identify China’s internet counterfeiters – exclusive guest post

How brand owners can identify the producers and sellers of counterfeit goods in China, the threat of which could help curb their illicit activity altogether.

10 November 2019

OpSec acquires MarkMonitor’s BP business; Korea’s copycat crackdown; WeChat’s USTR rebuttal; Red Cross exclusive interview; plus much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

05 November 2019

The positive placebo effects of high-performance brand reputation revealed

A recent study has brought to light new research revealing that trademarks with a performance-enhancing reputation have a positive placebo effect on consumers – the author telling WTR that the findings help challenge the assumption that consumers lose when they pay extra for a high-prestige brand.

05 November 2019

Tencent mounts defence of WeChat brand protection efforts, but key numbers not yet public

Tencent Holdings’ general counsel has submitted a rebuttal to criticism of the company’s brand protection activities on its WeChat platform, arguing that inclusion on the Office of the US Trade Representative’s next notorious markets list would be “unwarranted”. The document sheds light on how the company is approaching its anti-counterfeiting efforts.

05 November 2019

Brand boycott warning, plain packaging litigation threat and fake gold: news digest 

In our latest news digest, we look at the launch of a new pay-to-use name watching service, US government support for the ‘Amazon’ gTLD application, Imperial Tobacco warning of a court challenge to Canada’s Canadian plain packaging regime, and much more.

30 October 2019

Registry and registrar DNS abuse framework: a positive step that falls short

A group of domain name registries and registers have developed a framework to fight abuse in the DNS. In this guest analysis, the development is welcomed but there are concerns over the narrow definition of DNS abuse.

27 October 2019

The Trump Trademarks; Uber exclusive interview; Rubik’s Cube decision reaction; counterfeit hotspots revealed; plus much more.

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

25 October 2019

Supreme most searched fake brand, 'tm.com' for sale, and more unauthorised Greta Thunberg marks: news digest

In our latest round-up, we look at a new study finding few marketers are confident in consistent brand values, brands being warned of being too political, Diesel engaging in a trademark battle with a reality star, and much more.

24 October 2019

The rise of competitive advertising: risk and opportunity in domain names using competitors’ marks

The likes of Apple, Dunkin’ Donuts, Microsoft and T-Mobile have all used third-party brands in domain names as part of creative marketing campaigns. Stephen Jadie Coates of Coates IP explores the dos and don’ts of using a competitor’s mark in a domain name.

20 October 2019

USPTO fees proposals backlash; online brand protection takeaways; Amazon pushes back over anti-counterfeiting criticism; Ethiopia’s counterfeiting hotspots; plus much more.

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

15 October 2019

Alibaba commended, PIPCU needs you, RPMs review update: takeaways from Brand Protection Online Europe

WTR held its inaugural Brand Protection Online Europe in London yesterday, which featured speakers from brands including Alibaba, PayPal, Superdry and Tommy Hilfiger. We share a variety of takeaways from the day.

06 October 2019

TGI Fridays exclusive; new Amazon IP initiative; inside the McDonald’s brand portfolio; counterfeiting hotspots; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

04 October 2019

As rivals take aim, McDonald’s eyes big tech to drive growth

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology.

01 October 2019

Enforcement in an era of data privacy and redacted WHOIS

Brand experts offer insight and practical guidance on how to ensure that enforcement efforts are not adversely affected by reduced access to data.

29 September 2019

Suspicious specimens headache continues; building the Batman brand; unauthorised Greta Thunberg and Extinction Rebellion applications; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.