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14 February 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

11 February 2019

The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying.

07 February 2019

“The world is becoming an IP believer” – UK tops US Chamber of Commerce global trademark ranking

In a newly-released report, the US Chamber of Commerce has ranked the United States as having the best overall IP protection of 50 leading economies, with the United Kingdom topping the trademark ranking.

29 January 2019

Litigating design disputes: United States

Parties to unfair competition and trademark infringement cases pending before a court, or in proceedings before the TTAB, have the option to participate in alternative dispute resolution procedures, such as arbitration or mediation. 

22 January 2019

Louis Vuitton enforcement lessons, ‘.amazon’ deadline set, and Ivanka Trump trademark storm: news digest

In our latest round-up, we look at the multi-trillion dollar toll of counterfeiting, a huge seizure of fakes in the United Kingdom, a Vietnamese restaurant’s 2013 trademark backlash rearing its head, and much more.

18 January 2019

Restricting keyword advertising can be anti-competitive, holds the FTC

In a case concerning 1-800-Contacts’ approach to curbing competitors’ use of “1-800-Contacts” as an online search keyword, the US Federal Trade Commission has weighed in for the first time on whether restricting the use of trademark keywords is anti-competitive.

17 January 2019

Four key relationships at the heart of Teva’s pharmaceutical trademark management – exclusive interview

Laurence Rickles, chief trademark counsel at Teva, provides tips for successful pharmaceuticals brand rights management, and the four relationships that success depends on.

11 January 2019

Johnson & Johnson data focus: inside the world’s biggest trademark portfolio

In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy.

10 January 2019

How Discovery wields a range of rights to fight piracy: exclusive interview

At Discovery Inc, anti-piracy efforts go beyond the sending of enforcement letters and filing lawsuits, with trademark rights a key weapon in the company’s armoury, explains senior vice president of intellectual property and litigation David Modzeleski.

08 January 2019

Protecting and enforcing design rights: United States

The grant of a design patent entitles the owner to exclusive rights to that design, such that the owner may bring suit against an infringer. In order to assess whether a design patent has been infringed, the scope of protection available to the allegedly infringed design must be properly determined.

04 January 2019

Eagle mark soars to injunction against identical hawk logo

In Alliance for Good Government v Coalition for Better Government, the US Court of Appeals for the Fifth Circuit has considered whether there was a likelihood of confusion between two logos arranged around a stylised bird.

13 December 2018

“Sometimes you need a firm that will shoot from the hip”: insights from 7-Eleven’s Allison McDade

In an exclusive interview, Allison McDade shared her approach to tackling imitation convenience stores in Asia and explained the challenges stemming from the company’s expansion.

13 December 2018

Into the grey: fighting unauthorised imports

The grey market is a worldwide phenomenon. While trademark law offers remedies, there need to be material differences between grey-market and authorised goods – which is not always the case.

12 December 2018

Get real: protecting fictional brands

Recent jurisprudential trends show that courts are more and more willing to afford protection to fictional brands. However, there are several nuances of which to be aware.

06 December 2018

Democratising trademark surveys – academic calls for step-change in distinctiveness evidence gathering

New study calls for a revolution in trademark survey evidence, with an expert telling us he hopes that brand owners will start embracing lower-cost survey alternatives.