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13 September 2019

Extinction Rebellion trademark, Egypt fee rise, and Crocs Gloves in art gallery: news digest

In our latest edition, we look at Māori uproar over a New Zealand trademark application, WIPO in Hungary, MARQUES addressing long goods and services lists at the EUIPO, and much more.

12 September 2019

Small but mighty: how Zippo prioritises its trademark enforcement efforts 

WTR sat down with Beth Seals, general counsel at Zippo, to get the inside track on how her team ensures that the company’s products have real-world legal protections – and how these are brandished to fend off infringers.

05 September 2019

Rhyme as the reason: Seventh Circuit’s decision in <em>SportFuel Inc v PepsiCo Inc </em>

In SportFuel Inc v PepsiCo Inc, the US Court of Appeals for the Seventh Circuit has upheld a summary judgment decision for the defendants based on fair use of a descriptive expression, despite the plaintiff’s trademark registrations of the same expression.

02 September 2019

“Dig deep” – branding expert reveals challenges of finding new brand names in a crowded trademark market

The chief executive of branding firm Eat My Words, Alexandra Watkins, talks to WTR about the challenges that companies face when identifying new brand names in a world where millions of new trademark applications are filed annually.

30 August 2019

Crimson wave –<strong> </strong>how Harvard outstrips other universities in terms of registered trademarks

Ivy League schools rely on their reputation to attract top-notch talent, so policing these brands is a critical undertaking.

29 August 2019

Enforcing in style: top tips for protecting your brand at New York Fashion Week 

The world’s most iconic fashion designers and models will be flocking to New York Fashion Week next week. However, with the products more present on social media than ever, counterfeiters will also be keeping a close an eye on the hottest trends.

28 August 2019

“Shaky legal ground” – the unintended consequences of USPTO requests for proof of legal residence

A new investigation has found that the USPTO is "facing a backlash" due to new instructions that require examining attorneys to ask some trademark applicants for “proof of legal residence in the United States”.

27 August 2019

Kardashian replaces Kimono with Skims, Vietnam adopts IP strategy, and influencer fraud: news digest

In our latest round-up, we look at the rise in counterfeit vaping products, the US Department of Defence launching an IP protection team, WIPO announcing a new portal, and much more.

23 August 2019

World’s largest trademark application, IPOS launches app, and Notorious Markets List comments open: news digest

In our latest round-up, we look at the art of avoiding brand hate, Hasbro acquiring Peppa Pig owner, the INTA holding its first roundtable event in Israel, and much more.

20 August 2019

Tackling a $1.4 billion counterfeit problem: inside the CBP’s seizure numbers

As the value of counterfeit good seizures by the US authorities rises, a new call is made for private industry to work with domestic and international partner agencies in a bid to tackle demand as well as supply.

20 August 2019

North Korea establishes IP institute, Amazon intangibles tax win, and Brazil fee request: news digest

In our latest round-up, we look at retail companies leading a ‘brand health’ survey, the Belarus IP office correcting a mistake, the New York Times delving into the world of counterfeit books, and much more.

16 August 2019

Fifty years later, Woodstock festival gains right to sell WOODSTOCK-branded marijuana 

Woodstock Ventures, the owner of the Woodstock music festival, has won the right to use the mark WOODSTOCK to sell cannabis products in commemoration of the 50th anniversary of the famous music festival.

16 August 2019

Wrestling with a heavyweight portfolio: exclusive interview with WWE’s IP counsel 

At the helm of WWE’s IP department reign two central figures: Lauren Dienes-Middlen and Matthew Winterroth. WTR asked them to reveal the secrets of their success. 

08 August 2019

Branding lessons from Barbie: interview with professor of law Dan Hunter 

Mattel has wielded intellectual property to protect Barbie since her creation in 1959, building one of the most identifiable brands of the 20th century. Professor Dan Hunter notes that there are practical lessons to be learned from Mattel’s innovative enforcement strategies.

02 August 2019

Gorilla wars: infringement but no intent

The US Court of Appeals for the 11th Circuit has confirmed that the mark GORILLA GYM, used by Velex Corporation for indoor pull-up bars and accessories, infringed PlayNation’s GORILLA PLAYSETS mark for outdoor children’s playsets.