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22 January 2020

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.

22 January 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.

17 January 2020

KIPO urges idol IP protection, Extinction Rebellion brand headache, and CCFN praises US-China deal: news digest 

In our latest round-up, we look at a Love Island star being reprimanded due to an Instagram post, the theme for World IP Day 2020, the Chilean IP office being praised for a reduction in the gender gap, and much more.

16 January 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a <em>WTR </em>event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event.

09 January 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”.

07 January 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends.

02 January 2020

Around the world in 18 predictions

As a new decade dawns, World Trademark Review asks practitioners around the world for their top takeaways from 2019 and their predictions for the year ahead.

02 January 2020

Twenty counterfeiting hotspots to be aware of in Latin America

Although Asia is often seen as the centre of global counterfeiting activity, sales of fake goods are rising across Latin America. We present 20 markets in the region that are particularly problematic for brand owners.

02 January 2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law.

23 December 2019

Fast-moving change for FMCG industry: how to protect and enforce your IP rights

Changes in consumer preference and behaviour have transformed the fast-moving consumer goods industry. IP rights are fundamental to the success strategy of any consumer goods company, enabling brand owners to protect their brands and consumers from imitations.

17 December 2019

Scotch Whisky GI protection in Cambodia, Cuba joins TMview, and <em>Frozen 2 </em>lawsuit: news digest 

In our latest round-up, we look at the Chinese Supreme Court ordering Muji to pay $89,000, US Customs cracking down on fake handbags, the EUIPO inviting comments on its trademark evidence project, and much more.

16 December 2019

Coincidence or corruption? Trump lawyer responds to accusation White House held off Argentina tariffs for trademark reasons

We look at the claim from nonpartisan watchdog Citizens for Responsibility and Ethics in Washington that recent trademark activity in Argentina is proof that “President Trump is for sale”. 

06 December 2019

Final few days to nominate the industry’s leading lights for recognition in the <em>WTR</em> <em>300</em>

The nominations window for the WTR Industry Awards 2020 and next edition of WTR 300 closes on Monday, so don't miss out on having your say.

06 December 2019

Providence Island black crab protected as denomination of origin

The black crab of the Island of Providence has been granted protection as a denomination of origin by a decision of the Superintendence of Industry and Commerce. It is the first time that a product of the Colombian archipelago of San Andrés, Providence and Santa Catalina has received such protection. 

05 December 2019

A glimpse into the future: the brand protection trends set to shape 2020

Next week, WTR will be hosting a free-to-access webinar, which will explore the trends that are expected to affect the e-commerce and IP landscape in 2020 and identify the key emerging online platforms that are set to disrupt the brand protection space.