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27 February 2020

Rise of virtual reality and voice shopping – why trademark practitioners must adapt to new technologies

A host of recent studies have identified the increasing use of new technology, including virtual reality and voice search, to interact with brands. The latest data is an essential reminder that brand owners must innovate their trademark practice.

27 February 2020

Most TikTok influencers at risk of brand infringement; urged to consider trademark protection

TikTok has become a global phenomenon over the past 12 months, but research from WTR reveals that the vast majority of the platform's most popular content creators have taken no steps to protect their brand assets.

21 February 2020

ICANN cancels Mexico meeting; Coronavirus trademarks; UpCounsel returns – news digest

In our latest edition, we look at Canada enacting plain packaging, the acquisition of Forever 21, serial trademark filer Michael Gleissner still owing significant costs at the UKIPO, and much more.

21 February 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels.

14 February 2020

China’s rapid expansion has made a lasting impact on the trademark landscape, with more to come  

Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad.

11 February 2020

USPTO protest letter passes 80 signatories; KIPO face mask warning; Inter Milan scores win – news digest

In our latest round-up, we look at the Benelux IP Office adding its trademark image data to the EUIPO’s TMview platform, Greece being identified as a transit point for counterfeit cosmetics, and much more.

07 February 2020

Can anything stop Amazon?

The brand is on a roll with a show-stopping 2019, but the future is not without challenges.

07 February 2020

OK BOOMER trademark refusal; WIPO leadership battle intensifies; EUIPO green stats – news digest 

In our latest round-up, we look at the debate over the Washington Redskins name being reignited, a wooden box that could ‘solve the counterfeit sneaker crisis’, a new version of DesignView being launched, and much more. 

06 February 2020

EU countries criticised for diverging IP policies in latest US Chamber of Commerce IP Index

The index appraises the global IP environment, with the US regime regarded as the gold standard, providing insight into the fracture lines that exist between EU and US policy, as well as current sentiment towards China’s trade efforts.

04 February 2020

Super Bowl counterfeit crackdown; BTS trademark blocked; Pelton scammer stunt – news digest

In our latest edition, we look at the Cyprus government re-securing a HALLOUMI trademark, another call for unhealthy food plain packaging, the UKIPO’s Cardiff office closing, and much more.

31 January 2020

<em>Coty v Cosmopolitan Cosmetics</em>: decoded products may be counterfeits

In a case involving the resale of fragrance products after the removal of their production codes, the US District Court for the Southern District of New York has held that the plaintiffs had stated a plausible claim that the decoded products were counterfeit goods.

30 January 2020

Corsearch acquires Pointer Brand Protection as M&A trend continues

Corsearch has acquired its second brand protection service in a year, purchasing Pointer Brand Protection for an undisclosed sum. The move strengthens Corsearch’s brand protection offerings on the legal service provider market.

27 January 2020

Do better or face the consequences: Homeland Security sends counterfeits warning to e-commerce platforms

The Department of Homeland Security has issued its long-awaited report into fake goods. The report offers a range of best practices that e-commerce platforms should implement – and threatens action should they fail to do so.

27 January 2020

From the NBA to INTA: exclusive interview with Ayala Deutsch

WTR sat down with Ayala Deutsch, executive vice president and deputy general counsel at NBA Properties and new INTA president, to talk about her plans for the future and how the association will address the challenges facing the trademark industry.

23 January 2020

Alibaba reveals 2019 IP enforcement data; Siemens, Dyson and Coach among brands joining AACA  

WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months.