A host of recent studies have identified the increasing use of new technology, including virtual reality and voice search, to interact with brands. The latest data is an essential reminder that brand owners must innovate their trademark practice.
TikTok has become a global phenomenon over the past 12 months, but research from WTR reveals that the vast majority of the platform's most popular content creators have taken no steps to protect their brand assets.
In our latest edition, we look at Canada enacting plain packaging, the acquisition of Forever 21, serial trademark filer Michael Gleissner still owing significant costs at the UKIPO, and much more.
Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels.
Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad.
In our latest round-up, we look at the Benelux IP Office adding its trademark image data to the EUIPO’s TMview platform, Greece being identified as a transit point for counterfeit cosmetics, and much more.
The brand is on a roll with a show-stopping 2019, but the future is not without challenges.
In our latest round-up, we look at the debate over the Washington Redskins name being reignited, a wooden box that could ‘solve the counterfeit sneaker crisis’, a new version of DesignView being launched, and much more.
The index appraises the global IP environment, with the US regime regarded as the gold standard, providing insight into the fracture lines that exist between EU and US policy, as well as current sentiment towards China’s trade efforts.
In our latest edition, we look at the Cyprus government re-securing a HALLOUMI trademark, another call for unhealthy food plain packaging, the UKIPO’s Cardiff office closing, and much more.
In a case involving the resale of fragrance products after the removal of their production codes, the US District Court for the Southern District of New York has held that the plaintiffs had stated a plausible claim that the decoded products were counterfeit goods.
Corsearch has acquired its second brand protection service in a year, purchasing Pointer Brand Protection for an undisclosed sum. The move strengthens Corsearch’s brand protection offerings on the legal service provider market.
The Department of Homeland Security has issued its long-awaited report into fake goods. The report offers a range of best practices that e-commerce platforms should implement – and threatens action should they fail to do so.
WTR sat down with Ayala Deutsch, executive vice president and deputy general counsel at NBA Properties and new INTA president, to talk about her plans for the future and how the association will address the challenges facing the trademark industry.
WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months.