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16 October 2019

Global trademark growth slowing as China continues to dominate – breaking down the WIPO Indicators 2019 report

WIPO has published World Intellectual Property Indicators 2019, charting the growth of global IP filing for 2018. WTR presents key takeaways from the trademark data.

15 October 2019

Alibaba commended, PIPCU needs you, RPMs review update: takeaways from Brand Protection Online Europe

WTR held its inaugural Brand Protection Online Europe in London yesterday, which featured speakers from brands including Alibaba, PayPal, Superdry and Tommy Hilfiger. We share a variety of takeaways from the day.

14 October 2019

No remedy for failure to prove bad faith at time of domain name registration

A recent UDRP decision involving the domain name ‘’ highlights the importance of proving bad faith at the time of registration of a domain name, especially when the complainant’s trademark did not yet exist at that time.

10 October 2019

Brexit, trade wars and political turmoil: what dominated the 2019 Nation Brand report

Brand Finance has released its annual Nation Brand report, which sees notable movement from developing countries – highlighting the economic shift powered by innovation in the Middle East, Africa, Asia and Latin America.

09 October 2019

Crowd-shipping: a new frontier in the fight against counterfeiting?

Multiple crowd-shipping platforms now allow the transport of small packaged goods to be handled by independent contractors. WTR looks into the potential challenge this may pose to brands and anti-counterfeiting professionals. 

09 October 2019

UDRP complaint has more holes than Swiss cheese

A WIPO panel has refused to order the transfer of the domain name ‘’ because the complainants – three entities related to the Swiss city of Solothurn – had failed to establish the first element under the UDRP.

06 October 2019

TGI Fridays exclusive; new Amazon IP initiative; inside the McDonald’s brand portfolio; counterfeiting hotspots; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

04 October 2019

As rivals take aim, McDonald’s eyes big tech to drive growth

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology.

01 October 2019

Crowdsourcing counterfeits: is this the future for enforcement information gathering?

New technology has made it easier for brands to ask the public for assistance in the fight against fakes. World Trademark Review investigates whether this method is worth pursuing or if other enforcement strategies are more effective.

01 October 2019

Why trademarks – and trademark attorneys – are a key part of M&A

With M&A activity on the rise, trademark professionals need to conduct a number of key checks. The first step, though, is to ensure that they are involved at the outset.

01 October 2019

Co-branding: cooperation or competition?

As with all partnerships, co-branding has its positive and negative aspects. But with valuable brand goodwill at stake, preparation is key to avoiding the pitfalls.

01 October 2019

Brazil accedes to the Madrid Protocol: an inside story – and what happens next?

Heralded as a breakthrough, Brazil’s accession to the Madrid Protocol is a landmark development for the international trademark system. We take a closer look at this move and the lessons that can be learnt from it.

01 October 2019

Enforcement in an era of data privacy and redacted WHOIS

Brand experts offer insight and practical guidance on how to ensure that enforcement efforts are not adversely affected by reduced access to data.

01 October 2019

Reversing the gaze: how trademark specialists can brand themselves better 

There is a somewhat ironic aversion to branding in law firms among many trademark practitioners. We investigate the ways in which firms and individual lawyers can promote their practices and draw in new clients.

01 October 2019

Stronger together: building diversity and inclusion through partnerships

From informal initiatives to formal programmes, diversity activities can take many forms at law firm level.