The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle
In our latest round-up, we look at how there has been a significant trademark filings drop from China to the US, how UK politicians continue to use major brands on social media, and much more.
A host of recent studies have identified the increasing use of new technology, including virtual reality and voice search, to interact with brands. The latest data is an essential reminder that brand owners must innovate their trademark practice.
In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market.
TikTok has become a global phenomenon over the past 12 months, but research from WTR reveals that the vast majority of the platform's most popular content creators have taken no steps to protect their brand assets.
In our latest edition, we look at Canada enacting plain packaging, the acquisition of Forever 21, serial trademark filer Michael Gleissner still owing significant costs at the UKIPO, and much more.
The annual search to identify outstanding individuals to induct into the IP Hall of Fame has begun. A number of trademark industry luminaries are currently recognised – the community now has an opportunity to nominate other leading lights to join them.
Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels.
WTR will soon be hosting its latest events, Managing Trademark Assets USA and Brand Protection Online, in Chicago. The full speaking faculty can now be revealed.
When it comes to the brand protection of the current Democratic presidential challengers, Mike Bloomberg is ahead of the rest of the field – with Bernie Sanders facing the highest level of unauthorised third-party trademark activity.
The USPTO has issued a revision to its new examination guide in an effort to address user concerns over the applicant email address requirement. However, concerns remain that the email requirement is unclear and ultimately “redundant”.
While the INTA cancelling the 2020 Annual Meeting in Singapore is not unexpected, it will not have been an easy decision, and INTA staff now face a significant challenge: pulling together an event, that usually takes years, in a matter of months.
The INTA has confirmed that its upcoming 2020 Annual Meeting, set to begin at the end of April in Singapore, will be relocated to the United States – with the association pledging that a Singapore meeting will now take place in 2022.
Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad.
Last week, behind closed doors, interviews took place with the eight candidates for the WIPO director general position. In this exclusive guest post, Dr Sarasija Padmanabhan provides observations from diplomatic sources that attended.