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01 July 2017

China: How Michael Jordan transformed publicity rights in China

Much progress has been made in recent years when it comes to protecting name and image rights, and to fighting against bad-faith registrations in China

27 February 2015

Inside track: Alibaba

No Chinese company attracted greater international attention last year than Alibaba Group, thanks to its record-smashing listing on the NYSE. World Trademark Review sat down with Karen Law in Hong Kong to discuss the brands, the float and the ongoing fight against fakes