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10 August 2019

Poland’s economy continues to exhibit remarkable growth, but can local brands keep up?

The former communist state has developed a strong market economy, and local brands have the opportunity to exploit these conditions to gain both domestic and international traction.

26 July 2019

NASA has one small portfolio of trademarks, one giant global identity for its brand

In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world.

22 July 2019

What Volkswagen’s portfolio tells us about disruption in the automotive industry

With the rise of autonomous driving technology, ride-hailing companies and micromobility transportation, traditional automotive manufacturers need to evolve fast. Positively, the strength and reputation of existing brands will prove key to fighting off digital start-ups.

07 July 2019

Monzo doubles value; fintech companies maturing to further disrupt the market

Digital banking giant Monzo announced last month it will be launching in the United States. While this is a significant move for the fledgling company, its trademark portfolio shows it is still well in the start-up phase.

22 June 2019

Beyond Meat takes market by storm; plant-based applications see a boom in the US

The LA-based start-up has had an impressive post-IPO performance, with traditional manufacturers now starting to react. This activity could make meat alternatives the next brand battleground.  

15 June 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.  

08 June 2019

Esports: an untapped market for both brands and law firms

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses.

31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion.

17 May 2019

P&G’s new start-up mindset will reinforce its position in the market  

Direct-to-consumer brands have proved to be a problem for the American consumer goods behemoth Procter & Gamble, but a new customer-centric strategy combined with data resources could help the company regain lost ground.

20 April 2019

Luxury companies are edging into the travel industry, but a high-end reputation is not everything

LVMH’s purchase of Belmond reflects an ongoing trend in the luxury market towards the travel industry. However, brands must be wise in this transition as there are endless opportunities for reputational damage.

11 April 2019

Video game industry may face digital overhaul, but Nintendo can always call upon Mario

Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success.

05 April 2019

How South Africa’s predicted economic upswing will create opportunities for brands and their advisors

The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow. 

29 March 2019

Data analysis reveals that top 50 US applicants have significantly decreased filings over past decade

While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on?

21 March 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.