The Chinese company’s portfolio shows that the business is developing fast, and international markets are its next target.
In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion.
When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.
This year’s Global Trademark Benchmarking Survey reveals that the online policing burden is intensifying, with new threats adding to the headache experienced by brand protection professionals.
Recent incidents have demonstrated why brands must be careful when advertising on YouTube. New research also reveals that YouTube's content creators are increasingly obtaining registered trademark protection.
World Trademark Review takes an in-depth look at the retail sector. As one of the most dynamic branding environments of any industry sector, we analyse how the top brands in this field have performed.
From today, World Trademark Review will be producing a new series of industry-specific data reports. We start with a deep dive into sports and sporting goods.
The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding.
As law firms adapt to more sophisticated client demands and restructure their pricing options, many corporate trademark departments are being radically reorganised in a bid to control costs and bring more work home – but will the gamble pay off?
WTR asks trademark counsel for feedback on the services they receive from online brand protection specialists and quizzes vendors on
whether more can be done to help brand owners meet today’s online challenges