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31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion.

21 March 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.

05 April 2018

The online enforcement burden rises as new challenges emerge

This year’s Global Trademark Benchmarking Survey reveals that the online policing burden is intensifying, with new threats adding to the headache experienced by brand protection professionals.

15 February 2018

Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection

Recent incidents have demonstrated why brands must be careful when advertising on YouTube. New research also reveals that YouTube's content creators are increasingly obtaining registered trademark protection.

08 December 2017

US retail brands are teeming with life despite the so-called 'retail apocalypse': exclusive data analysis

World Trademark Review takes an in-depth look at the retail sector. As one of the most dynamic branding environments of any industry sector, we analyse how the top brands in this field have performed.

13 October 2017

As remarkable growth of sports industry continues, exclusive data analysis reveals the key trademark trends

From today, World Trademark Review will be producing a new series of industry-specific data reports. We start with a deep dive into sports and sporting goods.

05 May 2017

Balancing online brand protection and budgetary pressures: an infographic

The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding.

01 May 2017

Going all in

As law firms adapt to more sophisticated client demands and restructure their pricing options, many corporate trademark departments are being radically reorganised in a bid to control costs and bring more work home – but will the gamble pay off?

20 December 2013

Locating your virtual partners

WTR asks trademark counsel for feedback on the services they receive from online brand protection specialists and quizzes vendors on whether more can be done to help brand owners meet today’s online challenges