The Chinese tech giant has penetrated the global market and withstood international political pressure, so what has made its brand so resilient?
The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow.
While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on?
When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.
Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners.
In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry.
In this week’s industry data report, we dig into the telecommunications sector, providing an overview on the industry, revealing the trademark filing trends of telecom carriers, and exploring the fluctuations in brand value.
Our latest country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total brand value has increased at a quicker rate than that of the top global players.
While digital content currently offers media brands the best prospect of navigating a challenging economic environment, we reveal that filings for new technology remains low.