Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week.
Research from WTR finds that few candidates for the 2020 US presidential election are seeking registered trademark protection for their campaign branding so far – although some are already being targeted by infringement.
A new study from the EUIPO and the OECD has revealed the staggering rise in counterfeit goods being traded around the globe. In response, the executive director of the EUIPO has called for coordinated action.
Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners.
Ronald van Tuijl of JT International explains to WTR the distinctive set of trademark challenges that his team faces, what he looks for when enlisting law firms, how plain packaging is affecting his practice, and more.
“Free speech social network” Gab recently launched Dissenter, a platform that allows users to add comments on any website domain. Research from WTR finds that corporate homepages are often littered with defamatory comments.
ICANN has passed a resolution that ends the organisation's efforts to lead a facilitation process aimed at settling a domain name dispute between Amazon and the Amazon Cooperation Treaty Organisation.
The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity.
Managing the trademark portfolio of a Fortune 30 company with a lean in-house team poses a distinctive set of challenges, as Craig Stone, senior IP counsel at oil and gas giant Phillips 66 Company, explains to WTR.
As rights holders increasingly work with social media influencers, we take a look at whether these online celebrities are seeking trademark protection and the opportunities and risks for brands.
In this exclusive guest post, experts from Venezuelan firm Antequera expand on recent “major setbacks” for international brand owners seeking IP protection in the Latin American country.
New guidelines reaffirm the UK's commitment to protecting existing EU trademarks and to recognising the priority date of pending European applications. But UK attorneys remain none the wiser about their EUIPO rights of representation.
In an exclusive data analysis, we look at how mining companies have yet to appreciate the value of brand strength in an era of growing expectations around corporate social responsibility.
Arm Holdings’ head of trademarks explains how he made the company’s brand function more visible to colleagues and licensing partners, and why he is a strong advocate of bringing trademark work in-house.
An exploration of what users feel is missing from data platforms and how these service providers are evolving their tools to capitalise on Big Data.