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21 February 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels

21 February 2020

The China-US Economic and Trade Agreement and its impact on geographical indications

While most of the provisions of the China-US Economic and Trade Agreement aim to improve the protection of US IP rights, Section F: Geographical Indications (GIs) introduces a means of challenging the GIs that may prevent market access to certain US goods.   

19 February 2020

Federal Court finds URBAN ALE descriptive for beer

In Urban Alley Brewery Pty Ltd v La Sirène Pty Ltd, the Federal Court of Australia has concluded that the trademark URBAN ALE for beer should be cancelled because it is descriptive of beer products produced in an inner-city location.

14 February 2020

China’s rapid expansion has made a lasting impact on the trademark landscape, with more to come  

Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad.

13 February 2020

First opposition to a collective mark in Singapore: Bavaria NV successfully opposes registration of BAVARIAN BEER

Singapore’s first opposition proceedings against an application for a collective mark highlight that collective  marks have a different function than regular trademarks.

12 February 2020

Supreme Court confirms revocation of TOPPÍS in ice cream war

In the long-running dispute between ice cream manufacturers Emmessís ehf and Kjörís ehf, the Supreme Court of Iceland has upheld a First Appeal Court decision ordering the revocation of Kjörís ehf’s mark TOPPÍS for goods in Class 30. 

07 February 2020

Can anything stop Amazon?

The brand is on a roll with a show-stopping 2019, but the future is not without challenges.

03 February 2020

Corona beer or Coronavirus? How a brand should handle potentially damaging mix-ups

While there is cause for alarm in many industries whenever a potential new pandemic arrives, one company has found itself in the spotlight for a different reason following the coronavirus outbreak – the Corona beer brand.

30 January 2020

Rotkäppchen-Mumm successfully defends its MM and MUMM marks

In Vins el Cep v EUIPO, the EU General Court has confirmed that there was a likelihood of confusion between the figurative trademark MIM NATURA and the earlier word marks MM and MUMM for Class 33 goods.

29 January 2020

Ferrero Rocher: registration of packaging denied

Ferrero SpA has been dealt another blow in its attempt to register the packaging of its Ferrero Rocher chocolates as a trademark in Singapore. The case highlights the difficulty in establishing the distinctive character of shape marks, especially where they take the shape of the product itself.

24 January 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. 

24 January 2020

Ukraine amends GI law – what you need to know

Amendments to the Ukrainian Law on Geographical Indications, which bring the national legislation into line with Regulation 1151/2012 on quality schemes for agricultural products and foodstuffs, entered into force on 1 January 2020.  

24 January 2020

Brand Tracker: the filing trends of the world’s most valuable brands  

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant.

23 January 2020

Blow for Nestlé as General Court finds that it failed to establish reputation of its ONE mark

In Amigüitos pets & life v EUIPO, the General Court has scored one for the little guy against big hitter Nestlé.

15 January 2020

General Court confirms lack of likelihood of confusion between CRYSTAL and CRISTAL

In Super bock group v EUIPO, the EU General Court has confirmed that there was no likelihood of confusion between the mark CRYSTAL for non-alcoholic beverages and foodstuffs in Class 30 and the earlier Portuguese mark CRISTAL for beer in Class 32.