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24 January 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. 

24 January 2020

Brand Tracker: the filing trends of the world’s most valuable brands  

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant.

23 January 2020

Alibaba reveals 2019 IP enforcement data; Siemens, Dyson and Coach among brands joining AACA  

WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months. 

20 January 2020

Nivea - recognise the blue?

The dispute between Unilever and Beiersdorf over the latter’s abstract colour mark for its ‘Nivea Blue’, which lasted for over a decade, has finally come to an end.

20 January 2020

Counterfeit hotspots in Tanzania that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to the African nation of Tanzania.

15 January 2020

Analysis and takeaways as defence preclusion is considered in US Supreme Court hearing

In this guest analysis, K&L Gates partner Susan Kayser charts the decades-long trademark dispute between Lucky Brand Dungarees and Marcel Fashions Group that led up to the highest US court accepting certiorari for the case.

10 January 2020

Luxury industry feels the burn from Hong Kong protests

High-end brands are not the only ones suffering the repercussions of social unrest as trademark activity at the local register plummets.

09 January 2020

Five counterfeit hotspots in Belarus that brand owners must be aware of

In the latest installment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to Belarus.

09 January 2020

Blow for Chanel as district court holds that rebottling is not an act of infringement 

In ScentWish Ltd v Chanel, the Tel Aviv District Court has held that the rebottling of CHANEL® perfumes does not constitute trademark infringement under the ‘genuine description’ exception provided for by Section 47 of the Trademarks Ordinance.

02 January 2020

Taking a stand against the stans: counterfeiting trends in Central Asia

Central Asia is facing a series of unique counterfeiting problems, but a detailed look into the legal measures adopted in the region suggests that Kazakhstan may have the answers.

02 January 2020

#FairUse? Third-party trademarks in social media hashtags

European and US case law suggests that there are very few situations in which use of a third party’s trademark in a hashtag is permissible. As a result, those looking to advertise on social media need to be aware of the strict rules that apply.

02 January 2020

Top filers at the USPTO revealed

Whether concerned about bad-faith filing at the USPTO or seeking to benefit from US marks, the level of demand from Chinese entities has been a remarkable phenomenon over the past few years – as the filing data reveals.

02 January 2020

Better together: licensing best practice for the Indian market

India is one of the fastest growing economies in the world and has seen a spurt in inbound as well as outbound investments involving trademark licensing agreements. However, there are crucial legal considerations to balance with commercial plans.

02 January 2020

Twenty counterfeiting hotspots to be aware of in Latin America

Although Asia is often seen as the centre of global counterfeiting activity, sales of fake goods are rising across Latin America. We present 20 markets in the region that are particularly problematic for brand owners.

02 January 2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law.