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07 January 2009

Internet issues

No keyword advertising case has reached the Canadian courts yet.

However, a decision on ‘use requirements’ and various metatags decisions give indications of how the courts may approach keyword advertising cases

05 January 2011

Internet issues (other than domain names)

For example, companies can purchase and use a competitor’s trademark as a ‘keyword’, and then use these keywords to trigger internet advertising for their own products and services.

03 January 2013

Internet issues (other than domain names)

Trademark owners which believe that keyword advertising is causing them damage will face a number of hurdles if they opt for litigation

19 March 2007

The view onlineKeying in on potential liability

The widespread practice of ‘keying’ (ie, selling keywords to advertisers) raises trademark liability issues that remain unresolved in most countries

02 September 2013

Enforcement and litigation

Enforcement of trademark rights online remains a challenge and advertisers would be well advised to observe the limits established on the use of keywords by Germany’s Federal Court of Justice

09 November 2007


The US courts have yet to come to an agreement as to the legality of practices such as keyword advertising

18 April 2013

Google updates AdWords trademark policy

Google has revised its AdWords trademark policy to lift a restriction on using trademarks as keywords in a number of countries.

Starting April 23 2013, it will no longer prevent advertisers from selecting third-party trademarks as a keyword in advertisements targeting Australia, Brazil, China, Hong Kong, Macau, New Zealand

07 July 2010

A web of confusion: AdWords clarity still needed

At first glance, the recent ECJ decision on Google keywords clarifies the European position, but dig deeper and uncertainty remains – mirroring the position in the United States.

10 March 2008

The view onlineOnline contributory liability and keying issues keep US courts busy

A New York federal court is considering the issue of contributory trademark infringement online while another US court revisits the issue of keyword advertising

28 October 2010

Is Google’s European confidence misplaced?

On the back of recent ECJ decisions, Google has implemented a number of changes to its keyword advertising system.

07 January 2009

Internet issues

Keyword advertising, gripe sites and phishing can all infringe IP rights.

19 April 2012

Defining the European trademark landscape

Last year was a busy one for the Court of Justice of the European Union, with online intermediary liability, the use of advertising keywords and the role of customs author ities in relation to counterfeit

18 May 2004

Google declines liability of unauthorized trademark use in new policy

its Trademark Complaint Procedure to allow US and Canadian advertisers to purchase the right to have their advertisements appear in search results following search queries containing certain keywords

, even if these keywords are trademarks owned by other parties.

03 February 2005

Ad tied to search results is infringing, rules Dutch court

In Pretium Telecom v Yiggers Nederland, a court in The Hague has ruled that the defendant's use of the plaintiff's PRETIUM mark as a keyword triggering an advertisement for the defendant

The court noted that use of a mark as a keyword in itself is not infringing, it is only where an advertisement is linked to the keyword search that a violation occurs.

20 March 2007

The view onlineKeying under French law

Some internet business models, such as the use of trademarks in keyword advertising, collide with the law of certain jurisdictions.