Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law.
Trademark experts from around the world offer practical guidance on how to maximise the chances of litigation success in their jurisdiction.
Many brand protection strategies still focus on bulk seizures, customs training and border protection. However, success depends on protecting your company against online counterfeiting and piracy in a way that fits the realities of the digital age.
The Internet is the promised land for shoppers who do not care about quality or authenticity. It provides endless opportunities for those who merely want to see a certain brand printed on a product. This is a nightmare for brand owners. To tackle the problem effectively, they must go after the platform itself, not just the traders.
Many companies now operate in a global marketplace and enjoy a strong international reputation for their famous brands. However, problems can arise where brands are not registered as trademarks in every country where they have a strong reputation
New challenges in a digital world dictate the necessity of adapting brand protection strategies. In the past, it was enough to deal with infringements on a case-by-case basis. However, today it is impossible to handle thousands of online infringements manually and more efficient tools (online brand protection solutions) are required.
Frustration over the sale of counterfeits on digital marketplaces has reached a peak in recent months. We asked some of the world’s biggest brand owners what gold-standard protection mechanisms might improve the situation and examined how realistic their suggestions are
In our latest round-up, we look at how a trademark scammer has rebranded, how a trademark may offer clues on the company that has hit headlines across the world, Cambridge Analytica, and much more.
Cyberattacks are flourishing, in no small part because the perpetrators have become adept at navigating the waters of the Deep Web and the Dark Web, far below the commonly traversed segments of the Surface Web. These expansive but hidden segments are changing the rules of the game for cybercrime and hacktivism.
The key thing to remember when it comes to brand protection is that it is not a static goal or aspiration. Rather, it is an ongoing endeavour that shifts and transforms according to changes in the business and the changing behaviour of scammers, infringers and cyber criminals.
Abuse in the Deep Web can be broad and hidden, with cybersquatters and fraudsters trying to ply their trade. However, once detected, there are means to identify the perpetrators and to enforce IP rights.
In our latest edition, we look at energy drink giant Monster issuing a statement as the VPX spat escalates, a Harry Potter trademark being rejected by the USPTO, a victory for Swatch, and much more.
Senior in-house and law firm brand professionals convened in London this week for our latest Managing Trademark Assets Europe event. Here we present a selection of highlights from the day's sessions.
The growth of internet usage worldwide, while clearly an opportunity for brands, is also proving to be a useful tool for counterfeiters. Brand abuse on social media has risen sharply in recent years and is especially notable in the sale of counterfeit products.