Other topics tabled for discussion include use of trademarks as keywords on search engines and use of trademarks in virtual worlds and social media.
The court also addressed other important concepts, such as dilution and use of anotherâs trademark in domain names and as keywords.
Following the Interflora ruling earlier this year, the issue of keyword use remains a live topic in the UK courts.
Following last yearâs Interflora ruling, the issue of keyword use remains a live topic in the UK courts.
to Google's motion for a judgment on partial findings, the court ruled that
GEICO had not presented sufficient evidence that Google's sale of GEICO's trademarks
as keywords, triggering
Thus, the '.asia' sunrise
period will include, among other things, application deadlines for qualifying
trademarks and the ability to register keywords with the trademark.
court restrained Tailly from using 'Circle on Cavill' and 'Mantra' as a trademark in the advertising, promotion or supply of accommodation, including as part of a domain name, metatag, search engine keyword
Inc v Marks and Spencer Plc, as part of the case management process in a wider action concerning the alleged infringement of two of Interfloraâs trademarks through Marks & Spencerâs use of several keywords
registered trademarks by way of Google Israel Ltd's
AdWords program, which allows parties to place sponsored links on the Google
search results page when internet users make searches using certain keywords
Among other things, the court held that keyword metatags are no longer used by modern search engines and, consequently, do not influence search results.
The Paris Court of Appeal has affirmed a decision which found that
Google France and Google Inc's practice of selling particular terms as triggers
for so-called 'sponsored' advertisements (a practice known as 'keying') amounted
to infringement of Louis Vuitton Malletier's trademarks. This decision confirms
French case law on keying.
Google Inc and American Airlines settled their dispute over the search engine's controversial AdWords programme late last week. The terms of the settlement are confidential, but early indications suggest that Google has made no major concessions. The decision to settle is perhaps something of a surprise, as American Airlines had previously indicated that it had the desire and resources to pursue the case all the way.
In Louis Vuitton Malletier SA v Google Inc, the Paris Court
of First Instance has confirmed the tendency of French courts to favour trademark
owners against internet search engines that provide paid placement services.
The court prohibited Google Inc and Google France from using Louis Vuitton Malletier
SA's trademarks on their websites. This is Google's third defeat in France in
a keying case.
A recent decision on Google AdWords represents a paradigm shift in court thinking and sounds alarm bells for both advertisers and search engines doing business in Brazil
In Google France v Louis Vuitton Malletier, the French Supreme Court has referred questions to the ECJ for a preliminary ruling in a case involving the practice known as ‘keying’. The decision of the ECJ could have a significant impact on the strategies of trademark owners in keying cases.