The news that Google is being investigated on antitrust concerns is perhaps not surprising, but the fact that regulators may study Google's keywords policies certainly is.
The ECJ has given its ruling in Interflora v Marks & Spencer, the latest in a series of decisions on the issue of keyword advertising.
of Hamburg has granted an interim injunction prohibiting Google from displaying
a sponsored link for the domain name 'preisserver.de' in the result page for
a search with the keyword
Commission v Trading Post Australia Pty Ltd, the Federal Court has held that Trading Post had engaged in misleading conduct by causing Google to publish advertisements in response to searches of the keyword
i>, the High Court has held that Google did not engage in misleading or deceptive conduct merely by publishing misleading search results that were generated by an advertiserâs wrongful use of certain keywords
The complaint arose as a result of these companies' policy of allowing 'keying',
whereby advertisers can place ads on their search results pages when registered
keywords are used in a search query
The most-read Premium Update, available exclusively to WTR subscribers, in April centred on an opinion on unregistered designs by the advocate general, with analysis of decisions tackling keywords
Google is under fire from brand owners following its decision to amend its policy on keyword advertising in the United Kingdom and Ireland.
Now we know the answer is a firm no - Google has announced it will expand its trademark policy in Europe, allowing advertisers to use trademark terms as keywords.
A district court has ruled that a distributor of Douwe Egberts branded
coffee products was not infringing Douwe Egberts's rights by using the DOUWE
EGBERTS mark (i) as a keyword to trigger advertisements
The panel found that by choosing to use as keywords with Yahoo!
Moreover, the court held that the fact that the defendant had requested that Google Inc prevent third parties from reserving the term 'emailing' as a keyword constituted unfair competition.
After years of uncertainty as to whether use of a competitorâs trademark or company name as a keyword in Google's AdWords system constitutes trademark infringement, the Federal Supreme Court has considered
Among other things, the prohibition on using third-party trademarks and trade names as keywords should be welcomed by trademark owners.
For trademark counsel already monitoring computer screens for keyword search results on a daily basis, the prospect of highly-targeted advertising that changes street by street in the physical world is