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10 January 2020

Luxury industry feels the burn from Hong Kong protests

High-end brands are not the only ones suffering the repercussions of social unrest as trademark activity at the local register plummets.

14 January 2020

Amazon law enforcement data pledge, Muji trademark blow, and Lazada IP takedown stats: news digest

In our latest round-up, we look at Italian football club Fiorentina taking the lead in blockchain anti-counterfeiting, a SUSSEX ROYAL application being filed at the USPTO, the EUIPO launching its annual user satisfaction survey, and much more.

24 January 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. 

05 February 2020

Time is running out to contribute to major trademark industry survey

There is not long left to participate in WTR’s annual Global Trademark Benchmarking Survey. All participants in the short survey will be entered into a draw to win one of five free places at their choice of WTR event.

James Sweeting (WTR 300)

Superdry plc

James Sweeting heads the legal team at fashion brand and retailer Superdry. Based in the United Kingdom, Superdry has grown rapidly in recent years. It now has around 600 stores in over 50 count...

Sanjana Sharma (WTR 300)

UL LLC

Sanjana Sharma is associate general counsel for intellectual property and knowledge management at UL, a more than 120-year old global independent safety science company. Ms Sharma works on a team...

Ugreson Maistry (WTR 300)

FSC Global Development GmbH

The Forest Stewardship Council (FSC) is an international not-for-profit membership organisation. The mission of FSC is “forests for all forever”. Through forest certification and forest ma...
16 March 2018

Establishing brand presence on China’s evolving online sales platforms

This two-part series identifies the ways in which diverse online sales platforms (OSPs) may affect brands in China, as well as some of the basic commercial and legal issues that brand owners should bear in mind when creating an OSP branding strategy.

01 March 2018

The 10 most common mistakes in trademark portfolios – and how to avoid them

Analysing more than 30 trademark portfolios of mid-size to large multinationals carrying out business in the European Union reveals a surprising number of illogical filings, errors and gaps. The resulting checklist will support effective portfolio review.

01 May 2017

Battle of Argos: Domain name infringement

There a number of important takeaways from the latest domain name conflict in the United Kingdom, including the importance of registering trademarks as domain names at the earliest opportunity

27 February 2015

Inside track: Alibaba

No Chinese company attracted greater international attention last year than Alibaba Group, thanks to its record-smashing listing on the NYSE. World Trademark Review sat down with Karen Law in Hong Kong to discuss the brands, the float and the ongoing fight against fakes

22 February 2019

How much bigger can the brand behemoths grow?

This year’s Brand Finance Global 500 ranking saw large companies in key sectors continue their upward brand value trajectory. For many, this is a cause for concern.

30 November 2018

Retail sector booms, spurred by massive growth in China’s consumer market: exclusive data analysis

World Trademark Review takes an in-depth, data-led look into the retail sector, examines the growth of e-commerce, analyses how the top brands in retail have performed this past year, and much more.

30 November 2018

“An encouraging evolution of the laws in China” – exclusive interview with NBCUniversal’s Monique Cheng Joe

WTR speaks with Monique Cheng Joe, head of brands and content at NBCUniversal, about the significant challenges of managing intellectual property for a global media and entertainment conglomerate.