In Poslovni Sistem Mercator dd v Tabacofina-Vander Elst NV,
the Slovenian Intellectual Property Office has dismissed the plaintiff's opposition
to the registration of MERCATOR for cigarettes and tobacco. It held, among other
things, that although the plaintiff's own MERCATOR marks are well known, the
graphical and conceptual differences between the two parties' marks eliminated
any likelihood of confusion.