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14 February 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

11 February 2019

The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying.

29 January 2019

Litigation procedures and strategies: United States

Parties to unfair competition and trademark infringement cases pending before a court, or in proceedings before the TTAB, have the option to participate in alternative dispute resolution procedures, such as arbitration or mediation. 

25 January 2019

Litigation procedures and strategies: Canada

The Competition Act prohibits promoting a product by making a representation that is false or misleading in a material respect. This provision is typically asserted in conjunction with other causes of action under the Trademarks Act.

24 January 2019

Why the Supreme Court’s <em>Brunetti</em> review is about more than “ridding the USPTO of potty-mouth overview”

In this guest post, legal experts consider the immediate consequences that will result from the Supreme Court’s review of Iancu v Brunetti.

08 January 2019

Protecting and enforcing design rights: United States

The grant of a design patent entitles the owner to exclusive rights to that design, such that the owner may bring suit against an infringer. In order to assess whether a design patent has been infringed, the scope of protection available to the allegedly infringed design must be properly determined.

04 January 2019

Trademark litigation overtakes patent actions as ‘new normal’ emerges

New data reveals that 4,017 trademark litigation actions were filed in the United States in 2018. After a near decade of decline, it appears that litigation levels are stabilising in the country – a contrasting picture to that of patents.  

31 December 2018

Weeding out trademark infringers

For years the marijuana industry was an underground business, posing little threat to trademarks. But the recent ‘green explosion’ means that trademark owners must enforce their rights or risk their reputations.

26 December 2018

The intersection between trademarks and labelling laws: as illustrated by the Canadian food and cannabis industries

There are many Canadian trademark laws, regulations and statutes regarding selection, labelling and advertising in the food and recreational cannabis industries – all of  which affect long-term branding rights and enforcement.

13 December 2018

“Sometimes you need a firm that will shoot from the hip”: insights from 7-Eleven’s Allison McDade

In an exclusive interview, Allison McDade shared her approach to tackling imitation convenience stores in Asia and explained the challenges stemming from the company’s expansion.

12 December 2018

Get real: protecting fictional brands

Recent jurisprudential trends show that courts are more and more willing to afford protection to fictional brands. However, there are several nuances of which to be aware.

27 November 2018

A cause for celebration: the USPTO reflects on another productive year

It has been another busy year for the USPTO, with major changes including enhanced stakeholder outreach and further action to tackle fraudulent solicitations.

20 November 2018

Russian president on fakes, Google trademark win, and tale of the counterfeit-catching brothers: news round-up

In our latest round-up, we look at Pakistan stepping up its fight against fakes, the Finnish IP office reminding users about an impending trademark change, IP Australia seeking user input, and much more.

16 November 2018

Cheesy CJEU decision, Black Friday counterfeit risk and Elon Musk in stand-off with Tequila Regulatory Council: news round-up

In our latest round-up, we look at Elon Musk's attempts to secure Tequila-related brand rights, the CJEU's decision that the taste of food cannot be protected by copyright, and the heightened risks of buying counterfeits on Black Friday.

15 November 2018

“Online platforms are benefiting from counterfeits”: exclusive interview with American National Red Cross’s Allison Leader

As part of our ongoing series of interviews with WTR 300-featured corporate trademark counsel, we spoke to Allison Leader about the challenges she faces at American National Red Cross and what it takes to successfully manage brand rights in the not-for-profit sector.