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While most public comments on the USPTO’s proposed change to representation rules are in support, there is one significant dissenting voice in LegalForce founder Raj Abhyanker.

We present practical takeaways and discussion points from two recent WTR events, including the need to audit registered domains, how to avoid wasting enforcement dollars, using infographics to teach trademark basics, and much more.

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity.

Managing the trademark portfolio of a Fortune 30 company with a lean in-house team poses a distinctive set of challenges, as Craig Stone, senior IP counsel at oil and gas giant Phillips 66 Company, explains to WTR.

In an exclusive data analysis, we look at how mining companies have yet to appreciate the value of brand strength in an era of growing expectations around corporate social responsibility.

Trademark practitioners are running out of time to participate in WTR’s annual Global Trademark Benchmarking Survey. Do not miss out on the opportunity to share your successes, challenges and concerns. 

The USPTO has issued an alert over numerous reports from recipients of solicitation emails. However, one legal expert calls on the office to add security to its filing system or run the risk of fraudulent activity. 

Online gaming has driven significant growth in the gambling industry and key players are capitalising on intellectual property to protect their innovations.

We take a deep dive into the USPTO's proposal to require foreign-domiciled trademark applicants, registrants and parties to TTAB proceedings to use an attorney who is licensed to practise law in the United States. 

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying.

The US Trademark Trial and Appeal Board has reversed a refusal to register a mark consisting of a green circle on a white cup for coffee, tea and restaurant services, finding that Starbucks’ drawing was a substantially exact representation of the mark as used on the specimens of use.

In our latest opinion column, we examine a new list of the biggest “trademark bullies”, which may generate discussion but should be treated with caution.

A major investigation by WTR can reveal that entrepreneur and serial trademark filer Michael Gleissner has stepped up his IP activity in recent months, with over 100 applications filed so far this year.

The toy industry has weathered shifts in the market better than traditional retailers, with brands expanding globally and entering the entertainment space.