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11 April 2019

Video game industry may face digital overhaul, but Nintendo can always call upon Mario

Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success.

10 April 2019

BOOKING.COM is not generic: Fourth Circuit addresses protection for ‘.com’ trademarks

In Booking.com BV v USPTO, the US Court of Appeals for the Fourth Circuit has weighed in on the somewhat controversial issue of the genericness of a mark that contains a TLD such as ‘.com’.

10 April 2019

Exclusive: new details emerge of proposed Trademarkia and LegalForce sale, as founder eyes exit

Trademarkia founder Raj Abhyanker has written to the shareholders of Trademarkia and LegalForce Inc to confirm his intention to exit from the entities and provide more detail on the prospective sale.

08 April 2019

Speculation mounts over USPTO special cannabis unit as practitioners vent anger over examination delays (updated)

A number of US law firm practitioners have contacted WTR in recent days to highlight the apparent existence of, in the words of one attorney, “a ‘specialised’ group of examiners assigned to handle cannabidiol and cannabis-related trademark filings”.

05 April 2019

How South Africa’s predicted economic upswing will create opportunities for brands and their advisors

The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow. 

04 April 2019

Managing a merger: exclusive interview with Marriott’s Elizabeth Regan

Marriott International’s vice president and assistant general counsel for global intellectual property reveals her approach to managing trademarks for the company’s 30 hospitality brands and how her team handled the company’s acquisition of Starwood Hotels and Resorts.

04 April 2019

“Don't be afraid to challenge USPTO registration decisions” urges US academic

An academic behind a new report has warned federal courts to “beware the trademark echo chamber”, telling WTR that counsel should not be afraid to challenge USPTO registration decisions.

03 April 2019

“Enough is enough” – content creators vow to work with USPTO to fight back against trademark bullies

In an exclusive interview, the founder of a rapidly-growing group of content creators speaks about challenging “trademark bullies” and “frivolous applications” through evidence-gathering, protest letters and cancellation actions. 

29 March 2019

Data analysis reveals that top 50 US applicants have significantly decreased filings over past decade

While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on?

29 March 2019

Federal Circuit: TTAB must consider all relevant <em>DuPont</em> factors

The US Court of Appeals for the Federal Circuit has remanded a case back to the TTAB, finding that the latter had not properly considered all relevant DuPont factors when confirming the refusal to register the mark GUILD MORTGAGE COMPANY.

28 March 2019

Lessons in brand evolution: what will set the winners apart from the losers

This week Apple announced its foray into the credit card market, illustrating how iconic brands can pivot to expand into new offerings. This guest post explores the history of brand evolutions and predicts what the future of branding will look like.

22 March 2019

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week.

21 March 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.

19 March 2019

INTA backs proposed USPTO rule change as details of attorney identity thefts emerge

INTA has come out in support of the USPTO’s proposed change to representation rules, as another US registered attorney warns over “many examples of identity theft in China” targeting practitioners.

14 March 2019

LegalForce founder takes aim at USPTO as attorneys come out in support of proposed change to representation rules

While most public comments on the USPTO’s proposed change to representation rules are in support, there is one significant dissenting voice in LegalForce founder Raj Abhyanker.