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07 July 2019

Monzo doubles value; fintech companies maturing to further disrupt the market

Digital banking giant Monzo announced last month it will be launching in the United States. While this is a significant move for the fledgling company, its trademark portfolio shows it is still well in the start-up phase.

03 July 2019

“A necessary move” – USPTO to require foreign trademark applicants to use US attorneys

The USPTO will soon require foreign-domiciled trademark applicants to be represented by a US licensed attorney. Talking to WTR, experts say this change is needed due to the US trademark register being “flooded with fraudulent applications from foreign nationals”.

01 July 2019

<em>Game of Thrones</em> and collegial respect: In-House Leader of the Year Judy McCool reveals what makes her tick

In an exclusive interview, Judy McCool – senior vice president, legal affairs at Home Box Office – reveals why sharing expertise, empowering others and embracing change are the cornerstones of effective leadership.

01 July 2019

US Supreme Court rejects Lanham Act’s bar to registering FUCT mark as “immoral or scandalous”

In Iancu v Brunetti, the US Supreme Court has declared unconstitutional the Lanham Act’s bar to registering marks that are “immoral or scandalous”, allowing the FUCT trademark application to proceed to registration. 

28 June 2019

Cannabis counterfeits; the campus consequence of <em>Brunetti</em>; and Anheuser-Busch eyes esports market: news digest 

In our latest news round-up, we look at how Alibaba is seeking increased brand engagement, Anheuser-Busch making a play for the esports industry, a USPTO call for comments, Albania’s accession to the Geneva Act and much more.

26 June 2019

Sage Therapeutics steers a steady course for pharmaceutical marks in Boston

We take a closer look at the inaugural winners of the WTR Industry Award for Local Team of the Year, Cambirdge-based Sage Therapeutics and how it is winning plaudits for innovative marketing and branding work.

24 June 2019

Ban on the registration of “immoral or scandalous” trademarks struck down by US Supreme Court

The US Supreme Court has handed down its highly anticipated ruling in Iancu v Brunetti, holding that the Lanham Act’s prohibition on the registration of “immoral [or] scandalous” trademarks violates the First Amendment.

24 June 2019

Website printout: acceptable specimen of use or advertising?

In In re Siny Corp, the US Court of Appeals for the Federal Circuit has upheld a decision denying registration of the mark CASALANA and finding that the website printout submitted by the applicant as a specimen of use was only advertising.  

22 June 2019

Beyond Meat takes market by storm; plant-based applications see a boom in the US

The LA-based start-up has had an impressive post-IPO performance, with traditional manufacturers now starting to react. This activity could make meat alternatives the next brand battleground.  

20 June 2019

Protecting a public participation-based brand: exclusive interview with Guinness World Records

Speaking exclusively to WTR, Raymond Marshall, general counsel for Guinness World Records, reveals how he juggles the family-friendly brand’s reputation and the threat of genericide.

19 June 2019

Fraudulent specimens at the USPTO: five takeaways from our investigation – share your experience

Five takeaways from our in-depth investigation into suspicious specimens at the USPTO, and we ask readers to share their experience on the topic and any suggestions to help combat the issue.

18 June 2019

One week in May: research reveals suspicious specimens still rampant at USPTO

The USPTO has introduced numerous steps over the past two years to combat improper specimens on trademark applications. A new investigation from WTR finds that suspicious specimens remain widespread and applicants are evolving their tactics.

17 June 2019

Kardashians walk - trademark licensee has no standing to sue for infringement

In Kroma Makeup EU LLC v Boldface Licensing + Branding Inc, the US Court of Appeals for the 11th Circuit has held that an exclusive foreign licensee lacked standing to sue for trademark infringement in the United States.

13 June 2019

Why CBD-infused food and beverages could be ripe for a labelling class action

Despite the rise in hemp-based cannabidiol food and beverage products, manufacturers looking to enter the market face a number of stumbling blocks when it comes to labelling. Identifying these in advance will be key to avoid marketing that may be interpreted as misleading or false advertising.