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27 September 2019

DC Comics’ day one appreciation of characters sets it up for sustained success

Age-old brands prove yet again to be a key asset as streaming wars heat up, but Batman is bigger than the digital era.

27 September 2019

INTA’s Brands Manifesto, Liverpool trademark blow, fighting scammers: news digest 

In our latest news digest, we look at INTA’s release of a Brands Manifesto, the Paraguay IP Office conducting another counterfeit crackdown, fee changes in New Zealand, and much more.

25 September 2019

Dental company’s indemnification claim “bites”

The US Court of Appeals for the First Circuit has affirmed the dismissal of a dental product manufacturer’s suit against its insurer, holding that the IP exclusion in the policy expressly excluded the trademark claims over which the insured sought coverage.  

20 September 2019

“Your very life may be at risk” – USPTO urged to reconsider domicile requirement due to safety concerns

A new petition to the USPTO requests that new rules regarding physical addresses be reconsidered. Talking exclusively to WTR, the attorney who filed the petition claims that it is “a time-sensitive matter” due to serious ongoing risks.

19 September 2019

Adultblocks, benchmarking, and second round of gTLDs: brand protection learnings from Foresight 2020

Last week, a seminar was hosted at INTA’s headquarters in New York titled Foresight 2020: State of the Union in the Domain Name Industry. We present takeaways from the event in this exclusive guest post.

18 September 2019

Roughing the applicant: USPTO refuses Tom Brady’s TOM TERRIFIC trademark applications

The USPTO has refused New England Patriots quarterback Tom Brady’s applications for TOM TERRIFIC in Classes 16 and 25, finding that the mark was “uniquely and unmistakably” associated with former New York Mets pitcher Tom Seaver.

13 September 2019

Extinction Rebellion trademark, Egypt fee rise, and Crocs Gloves in art gallery: news digest

In our latest edition, we look at Māori uproar over a New Zealand trademark application, WIPO in Hungary, MARQUES addressing long goods and services lists at the EUIPO, and much more.

12 September 2019

Small but mighty: how Zippo prioritises its trademark enforcement efforts 

WTR sat down with Beth Seals, general counsel at Zippo, to get the inside track on how her team ensures that the company’s products have real-world legal protections – and how these are brandished to fend off infringers.

05 September 2019

Rhyme as the reason: Seventh Circuit’s decision in <em>SportFuel Inc v PepsiCo Inc </em>

In SportFuel Inc v PepsiCo Inc, the US Court of Appeals for the Seventh Circuit has upheld a summary judgment decision for the defendants based on fair use of a descriptive expression, despite the plaintiff’s trademark registrations of the same expression.

02 September 2019

“Dig deep” – branding expert reveals challenges of finding new brand names in a crowded trademark market

The chief executive of branding firm Eat My Words, Alexandra Watkins, talks to WTR about the challenges that companies face when identifying new brand names in a world where millions of new trademark applications are filed annually.

30 August 2019

Crimson wave –<strong> </strong>how Harvard outstrips other universities in terms of registered trademarks

Ivy League schools rely on their reputation to attract top-notch talent, so policing these brands is a critical undertaking.

29 August 2019

Enforcing in style: top tips for protecting your brand at New York Fashion Week 

The world’s most iconic fashion designers and models will be flocking to New York Fashion Week next week. However, with the products more present on social media than ever, counterfeiters will also be keeping a close an eye on the hottest trends.

28 August 2019

“Shaky legal ground” – the unintended consequences of USPTO requests for proof of legal residence

A new investigation has found that the USPTO is "facing a backlash" due to new instructions that require examining attorneys to ask some trademark applicants for “proof of legal residence in the United States”.

27 August 2019

Kardashian replaces Kimono with Skims, Vietnam adopts IP strategy, and influencer fraud: news digest

In our latest round-up, we look at the rise in counterfeit vaping products, the US Department of Defence launching an IP protection team, WIPO announcing a new portal, and much more.

23 August 2019

World’s largest trademark application, IPOS launches app, and Notorious Markets List comments open: news digest

In our latest round-up, we look at the art of avoiding brand hate, Hasbro acquiring Peppa Pig owner, the INTA holding its first roundtable event in Israel, and much more.