Ahead of the Cricket World Cup, which concluded on Sunday, the South
African government amended legislation to outlaw companies that associate themselves
with (or even just share in the publicity of) events that they do not officially
sponsor. Max Duthie of Freehills considers the South African legislation, which
imposes restrictions on the use of non-sponsors' trademarks, and compares it
with the position in Australia. He also suggests practical steps to be taken
where no specific legislation is in place.