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28 February 2018

Mobile mayhem: brand protection in a changing environment

When shopping on their handheld devices, millennials are turning to mobile platforms that combine social interaction, entertainment and e-commerce. It is important to understand some of the challenges that this presents for a brand seeking to protect itself in this new age, and how the challenges might be met.

28 February 2018

Ongoing battle, focused defence – the changing brand protection landscape

The key thing to remember when it comes to brand protection is that it is not a static goal or aspiration. Rather, it is an ongoing endeavour that shifts and transforms according to changes in the business and the changing behaviour of scammers, infringers and cyber criminals.

23 February 2018

Brexit update, plain packaging begins in Ireland, and first trademark ruling in Barbados: news round-up

In this round-up edition, we look at the latest Brexit developments from a trademark perspective, Hershey’s hawkish eye over the marijuana industry, and the result from the first ever trademark dispute in Barbados.

15 February 2018

Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection

Recent incidents have demonstrated why brands must be careful when advertising on YouTube. New research also reveals that YouTube's content creators are increasingly obtaining registered trademark protection.

12 February 2018

Diesel’s ‘Go with the Fake’ campaign goes viral; does it undermine the value of authentic products?

Fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move encourages consumers to “wear whatever they want”, leading some to wonder whether it glorifies counterfeit goods.

25 January 2018

"Infamous troll" Michael Gleissner involved in 5% of all live contested trademark cases in United Kingdom

UKIPO reveals that entities related to Michael Gleissner account for 5% of all live contested trademark cases in the United Kingdom – demonstrating the unprecedented volume of the millionaire’s filing activity.

22 January 2018

“There are no shortcuts” – study claims free trademark tools could be reason for rise in infringement

​​​​​​​A new study finds that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this may have led to more infringement.

05 December 2017

CITMA calls for clarity and action from UK government to protect IP business following Brexit

The Chartered Institute of Trademark Attorneys has published a new report which identifies the impact that Brexit could have on UK businesses and the legal profession in relation to IP rights. 

24 November 2017

With Black Friday in full swing, exclusive research reveals brand protection gaps in new gTLDs

While consumers enjoy the low prices offered on Black Friday, the sales period is a significant challenge for trademark practitioners – especially for protecting shoppers from online scams. 

01 November 2017

Appeals court strikes blow for London Taxi Company; decision highlights challenge facing shape mark applicants

The Court of Appeal of England and Wales has found that the 3D shapes of particular models of taxi were invalid and therefore not infringed by the manufacturer of the Beardmore models of London taxi.

31 October 2017

USPTO seeks greater cooperation with the Department of Justice in fight against fraudulent solicitation scammers

USPTO Commissioner Mary Boney Denison has expanded on the office’s proactive efforts to clamp down on fraudulent and misleading trademark solicitation campaigns.

19 October 2017

Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty

A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking.

06 October 2017

Jamie Oliver dispute highlights certification risks; experts say new EU right creates opportunities for canny brands

Celebrity chef Jamie Oliver hit the headlines when his online recipes were accused of infringing a US certification mark. The lawsuit coincides with the recent introduction of EU certification rights.

03 October 2017

Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes

New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change.

15 September 2017

New report reveals most consumers cannot identify fake food products; brand owners urged to do more

A new report has revealed that few consumers have had personal experience with counterfeit food goods, as three-quarters admitted that they would not be able to identify such fake products.