Kraft Heinz and Unilever have distanced themselves from a pornography website on which they advertised, following accusations that it hosted underage and illegal content. Legal experts emphasise the importance of being involved in conversations over brand messaging and positioning.
In our latest opinion piece, we consider the news that Fosun Tourism Group is purchasing the Thomas Cook brand, recently valued at £836 million, in a deal worth £11 million – arguing that the company is making a canny acquisition.
UK family-run fashion business Bentley Clothing has prevailed against Bentley Motors in a long-running trademark dispute. Talking to WTR, the owner of Bentley Clothing speaks of the stress that the case has caused.
In our latest round-up, we look at Mauritius considering introducing the international exhaustion of trademark rights, 6,000 counterfeit products seized in China, Conor McGregor’s latest trademark fight, and much more.
In our latest round-up, we look at INTA bringing the Unreal Campaign to Lima, the UAE IP office forgoing certain fees, Stan Lee’s daughter suing POW! Entertainment, and much more.
The British multinational sees success because it never guesses about consumer needs and invests in targeted marketing.
Advocate General Tanchev has handed down his opinion in the highly anticipated Sky v Skykick case. If the opinion is followed by the CJEU, market experts predict that the enforcement of existing trademark registrations could become riskier, while application strategies would have to be reviewed.
WTR held its inaugural Brand Protection Online Europe in London yesterday, which featured speakers from brands including Alibaba, PayPal, Superdry and Tommy Hilfiger. We share a variety of takeaways from the day.
Flutter Entertainment’s acquisition of The Stars Group would show that, despite uncertainty, major players in the gambling industry see the newly liberated US as a high-growth market.
Anonymous street artist Banksy has opened a pop-up shop in London in response to an ongoing trademark dispute with a card manufacturer. The attorney representing the card company reacts to the opening.
Given the highly profitable trade in pharmaceutical parallel imports where price differences and arbitrage opportunities arise from different national pricing regulations, it is anticipated that the issue of parallel imports will remain a significant area of concern for pharmaceutical companies.
Research estimates that the extension of plain packaging to alcohol and sugary drinks would result in a massive loss for the global beverage industry.
The Australian government is considering whether to compulsorily acquire the rights to use the Aboriginal flag on public policy grounds. The debate raises questions over whether similar moves could occur in other jurisdictions.
New research has revealed that, while almost two-thirds of legal services buyers are concerned about being a defendant in IP litigation, a quarter of companies that have a specific IP strategy in place state that it does not deal with litigation threats.
WTR is pleased to announce that, following the success of this year’s event, Managing Trademark Assets Europe will be returning to London on 28 January 2020.