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28 June 2019

Inside Facebook’s trademark portfolio as company reacts to criticism and boosts value

The tech giant has managed to withstand the negative impact of criticism over its handling of users’ data and policing of content. The future, though, will bring new challenges.

27 June 2019

Build bridges, tell the truth: <em>WTR</em> Lifetime Achievement winner on the key to enforcement success

The eminent Jack Chang sits down with WTR to give an insight into his varied career. From establishing the China Anti-counterfeiting Coalition and the Quality Brands Protection Committee to being personally thanked by Vice Premier Madam Wu Yi for his work, Chang has significantly altered the trademark landscape in China.

26 June 2019

Brands warned of counterfeit apps on Google Play; academic finds trademark protection of little help

A major new study has discovered nearly 50,000 potentially copycat apps on the Google Play store, with 2,000 deemed high-risk. However, the academic behind the study tells WTR that trademark protection is of limited help to combat such a widespread issue.

22 June 2019

Beyond Meat takes market by storm; plant-based applications see a boom in the US

The LA-based start-up has had an impressive post-IPO performance, with traditional manufacturers now starting to react. This activity could make meat alternatives the next brand battleground.  

20 June 2019

Protecting a public participation-based brand: exclusive interview with Guinness World Records

Speaking exclusively to WTR, Raymond Marshall, general counsel for Guinness World Records, reveals how he juggles the family-friendly brand’s reputation and the threat of genericide.

15 June 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.  

13 June 2019

IP insurance boost: Singapore Intellectual Property Office unveils major new scheme

The Intellectual Property Office of Singapore has launched a new IP insurance offering, which includes coverage for trademark-related risk. The move is the latest in a trend that is set to continue in the coming months. 

11 June 2019

Huawei versus United States: why trademark professionals must follow this IP technology dispute

Chinese technology giant Huawei is reportedly stepping up development of an alternative operating system. Should it be forced to launch this platform, it could have a direct impact on future trademark enforcement programmes.

11 June 2019

The top trademark hotspots and stories of 2019 so far: a data deep-dive

As we near the halfway point of the year, the WTR platform has had just over 163,000 users. Analysis of the data reveals the regions and cities that are hotspots for interest in trademarks.

10 June 2019

Counterfeits on TikTok: IP enforcement best practices

In an exclusive article, digital brand consultant Steven Ustel reveals the scale of counterfeiting on TikTok and its Chinese equivalent Douyin – and recommends ways for brand owners to mitigate the risks on the platforms.

08 June 2019

Esports: an untapped market for both brands and law firms

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses.

07 June 2019

Next-generation trademarks: IP Australia on using blockchain to create smart IP rights

In a world first, IP Australia is using blockchain technology to create a “digital representation” of trademark registrations. We speak with the registry’s CIO, Rob Bollard, to find out more.

07 June 2019

First INTA 2020 reception invite, Tom Brady fumbles trademark application, and Toys “R” Us brand returns: news digest

In our latest round-up, we look at highlights from the USPTO’s anti-counterfeiting conference, Alibaba’s plan to use blockchain technology for its IP protection system, and much more.

04 June 2019

China’s enforcement changes: “A new opportunity for IP investigations”

Recent changes in China’s IP enforcement landscape have resulted in the newly formed Food and Drugs Crime Investigation Bureau taking on responsibility for IP crime investigations.