The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple.
The Red Cross emblem embodies many of the most important qualities of globally recognised brands, yet its separate societies work independently. Director, legal counsel Allison Leader explains how the American Red Cross has led the pack.
Kraft Heinz and Unilever have distanced themselves from a pornography website on which they advertised, following accusations that it hosted underage and illegal content. Legal experts emphasise the importance of being involved in conversations over brand messaging and positioning.
In the latest edition of our series on marketplaces across the world that reportedly engage in the trade of counterfeit goods, we head to the US state of New York.
Tencent Holdings’ general counsel has submitted a rebuttal to criticism of the company’s brand protection activities on its WeChat platform, arguing that inclusion on the Office of the US Trade Representative’s next notorious markets list would be “unwarranted”. The document sheds light on how the company is approaching its anti-counterfeiting efforts.
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The governing board of the National Collegiate Athletics Association has voted unanimously to permit students participating in athletics the opportunity to benefit from the use of its name, image and likeness. The move could be a boon for law firms and major brands.
In our latest round-up, we look at INTA bringing the Unreal Campaign to Lima, the UAE IP office forgoing certain fees, Stan Lee’s daughter suing POW! Entertainment, and much more.
Boeing is under scrutiny and pressure following recent incidents involving its Boeing 737 Max fleet. For any brand owner preparing for crisis management, Boeing’s experience and response offer a number of strategic takeaways.
The British multinational sees success because it never guesses about consumer needs and invests in targeted marketing.
The likes of Apple, Dunkin’ Donuts, Microsoft and T-Mobile have all used third-party brands in domain names as part of creative marketing campaigns. Stephen Jadie Coates of Coates IP explores the dos and don’ts of using a competitor’s mark in a domain name.
An exclusive WTR investigation reveals, for the first time, an estimated trademark portfolio of US president Donald Trump and his family. It finds applications in all four corners of the globe, with the activity described as “unprecedented”.
In our latest round-up, we look at Kanye West being denied a trademark for the term ‘Sunday Service’, adidas prevailing in Japan, the UK Intellectual Property Office notifying users of planned maintenance after Brexit, and much more.
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While a relatively young brand, Uber faces the gamut of IP risks – from phishing to genericism. Rafa Gutierrez explains how he keeps the platform’s IP fully protected.