Search results

Selected filters:

North America
Brand management

Article type

Topic

Sector

Jurisdictions

519 results found for your search

Sort options
01 October 2019

New editions of<em> WTR </em>and <em>Pharmaceutical Trademarks: A Global Guide</em> now available

The Autumn 2019 edition of WTR, revealing the top filers at key registries across Asia, and the eighth edition of Pharmaceutical Trademarks: A Global Guide are now published. 

01 October 2019

Co-branding: cooperation or competition?

As with all partnerships, co-branding has its positive and negative aspects. But with valuable brand goodwill at stake, preparation is key to avoiding the pitfalls.

01 October 2019

Beer wars and false advertising: the challenges of obtaining preliminary injunctive relief

A dispute involving Bud Light’s Super Bowl advertising provides important insight into the handling of preliminary injunctions.

01 October 2019

Amazon aims to accelerate IP adoption with new initiative

Speaking to WTR, Amazon's vice president of worldwide customer trust & partner support, Dharmesh Mehta, expands on the company’s launch of its Intellectual Property Accelerator programme.

27 September 2019

Despite concerns over the level of risk, litigation threat planning often omitted from IP strategies

New research has revealed that, while almost two-thirds of legal services buyers are concerned about being a defendant in IP litigation, a quarter of companies that have a specific IP strategy in place state that it does not deal with litigation threats.

27 September 2019

DC Comics’ day one appreciation of characters sets it up for sustained success

Age-old brands prove yet again to be a key asset as streaming wars heat up, but Batman is bigger than the digital era.

27 September 2019

INTA’s Brands Manifesto, Liverpool trademark blow, fighting scammers: news digest 

In our latest news digest, we look at INTA’s release of a Brands Manifesto, the Paraguay IP Office conducting another counterfeit crackdown, fee changes in New Zealand, and much more.

24 September 2019

Compulsory mediation suspended in Greece, USPTO seeks AI expert, and The Clash trademark clash: news digest

In our latest round-up, we look at Traeger Grill filing a lawsuit against a rival grill maker, the European Commission reporting on seizures of fakes, how strong emotions are linked to brand perception, and much more.

20 September 2019

“It’s the fear of the unknown”: Microsoft’s Priscilla Gomes on why AI should be embraced by the legal community 

At this week's INTA Trademark Administrators and Practitioners meeting, WTR sat down with Priscilla Gomes, a paralegal in the Windows and games department of Microsoft, to find out whether fears of AI are warranted or misguided by legal professionals.

20 September 2019

“Your very life may be at risk” – USPTO urged to reconsider domicile requirement due to safety concerns

A new petition to the USPTO requests that new rules regarding physical addresses be reconsidered. Talking exclusively to WTR, the attorney who filed the petition claims that it is “a time-sensitive matter” due to serious ongoing risks.

19 September 2019

Charming Charlie brand set for resurrection with trademarks and data central to strategy  

Last week CJS Holdings won an auction for the Charming Charlie IP portfolio, prevailing with a $1,125,000 bid. The sale, and plans to resurrect the retail brand, offer a number of strategic takeaways for trademark professionals.

19 September 2019

Adultblocks, benchmarking, and second round of gTLDs: brand protection learnings from Foresight 2020

Last week, a seminar was hosted at INTA’s headquarters in New York titled Foresight 2020: State of the Union in the Domain Name Industry. We present takeaways from the event in this exclusive guest post.

13 September 2019

Extinction Rebellion trademark, Egypt fee rise, and Crocs Gloves in art gallery: news digest

In our latest edition, we look at Māori uproar over a New Zealand trademark application, WIPO in Hungary, MARQUES addressing long goods and services lists at the EUIPO, and much more.

12 September 2019

<em>WTR</em> Industry Awards 2020 nomination window now open

WTR is now seeking nominations for the WTR Industry Awards 2020 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. Nominate now to recognise the leading in-house professionals.

12 September 2019

Small but mighty: how Zippo prioritises its trademark enforcement efforts 

WTR sat down with Beth Seals, general counsel at Zippo, to get the inside track on how her team ensures that the company’s products have real-world legal protections – and how these are brandished to fend off infringers.