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21 November 2019

INTA steps up efforts against brand restrictions: exclusive interview

In an exclusive interview with WTR, CEO Etienne Sanz de Acedo expanded on the association’s newly adopted stance on brand restrictions and how it will seek to ensure that governments act in a balanced and proportional manner.

15 November 2019

A very Miami trademark dispute, Project Zero launches in India, and Nike ends Amazon deal: news digest 

In our latest round-up, we look at how a potential change to Instagram could impact DTC brands, how ‘water stewardship’ could boost brand value, a UKIPO office move, and much more.

15 November 2019

Tiffany’s signature blue is priceless – and LVMH knows it

While the French powerhouse has yet to up its offer, it has come too far to back down. The American jeweller is a highly attractive target for anyone with a stake in the luxury market.

14 November 2019

Microsoft tops intangible value list; companies warned to prepare for economic turbulence

Microsoft takes top position on the list of companies boasting the highest level of intangible value. However, at a global level, the picture looks gloomy, with the first fall in undisclosed intangible asset value since 2011.

13 November 2019

AI, blockchain, Telegram, TikTok and trade wars – unpacking the latest counterfeit trends forecast

A new report documents the counterfeit trends it expects to shape brand protection efforts in 2020. WTR identifies the most valuable takeaways from the report and the actions that brand owners should be taking.

13 November 2019

Lagging behind? Trademark issues revealed as substantial risk for esports industry

A major new survey finds IP and licensing are the most significant legal issues facing the esports industry. The findings reveal an opportunity for law firms across the world in the fledgling esports space.

12 November 2019

Booking.com heads to Supreme Court, Kylie Jenner denies cease and desist, and new look CPA: news digest

In our latest edition, we look at another record-breaking Singles’ Day for Alibaba, VDM Alloys fighting legal action from VDM Metals, the trademark rumour mill receiving criticism, and much more.

12 November 2019

Apple reportedly eyes 2023 AR glasses launch: what it means for trademark professionals

In our latest opinion column, we consider reports that Apple is eyeing a 2023 launch for its planned augmented reality (AR) glasses, highlighting the potential impact for trademark professionals.

11 November 2019

Limited time remains to nominate the industry’s leading lights for recognition in the <em>WTR</em> 300

Nominate now to ensure that the work undertaken by in-house professionals across the globe receives the recognition it deserves – and be in with a chance to win a free place at an upcoming WTR event.

08 November 2019

Myanmar trademark office opening, Backcountry.com boycott and Facebook rebrand: news digest

In our latest round-up, we look at the destination for the DesignEuropa Awards 2020, Kenya and the UK working together to tackle fakes, Monzo fails in ‘hot coral’ trademark attempt, and much more.

08 November 2019

Google’s tie-up with Fitbit, if successful, would open more doors than one

The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple.

07 November 2019

Unpacking a most peculiar global trademark: exclusive interview with American Red Cross’s Allison Leader

The Red Cross emblem embodies many of the most important qualities of globally recognised brands, yet its separate societies work independently. Director, legal counsel Allison Leader explains how the American Red Cross has led the pack.

06 November 2019

Risqué business: lessons from the Unilever and Kraft Heinz Pornhub advertising backlash

Kraft Heinz and Unilever have distanced themselves from a pornography website on which they advertised, following accusations that it hosted underage and illegal content. Legal experts emphasise the importance of being involved in conversations over brand messaging and positioning.

06 November 2019

Five counterfeit hotspots in New York that brand owners must be aware of

In the latest edition of our series on marketplaces across the world that reportedly engage in the trade of counterfeit goods, we head to the US state of New York.

05 November 2019

Tencent mounts defence of WeChat brand protection efforts, but key numbers not yet public

Tencent Holdings’ general counsel has submitted a rebuttal to criticism of the company’s brand protection activities on its WeChat platform, arguing that inclusion on the Office of the US Trade Representative’s next notorious markets list would be “unwarranted”. The document sheds light on how the company is approaching its anti-counterfeiting efforts.