The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important.
WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months.
Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.
The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.
In our latest round-up, we look at a Love Island star being reprimanded due to an Instagram post, the theme for World IP Day 2020, the Chilean IP office being praised for a reduction in the gender gap, and much more.
The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates.
A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors.
WTR presents the key IP and anti-counterfeiting pledges that rights holders should be aware of from the major new trade deal signed between the United States and China.
WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event.
In this guest analysis, K&L Gates partner Susan Kayser charts the decades-long trademark dispute between Lucky Brand Dungarees and Marcel Fashions Group that led up to the highest US court accepting certiorari for the case.
In our latest round-up, we look at Italian football club Fiorentina taking the lead in blockchain anti-counterfeiting, a SUSSEX ROYAL application being filed at the USPTO, the EUIPO launching its annual user satisfaction survey, and much more.
The USPTO is facing continued criticism over new rules that require trademark applicants to submit their domicile street address. In response, the registry reveals plans to re-introduce the ability for applicants to use PO boxes.
In our latest round-up, we look at the worst year on record for British retail, the Norway IPO warning of dodgy invoices, Romania implementing an upgrade to its design e-filing system, and much more.
A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”.
An Indian court recently ruled that God's name was registrable as a trademark. We spoke to experts across four key jurisdictions about the different risks brands should be aware of before registering a religious name as a mark.