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24 January 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. 

23 January 2020

Alibaba reveals 2019 IP enforcement data; Siemens, Dyson and Coach among brands joining AACA  

WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months. 

22 January 2020

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.

22 January 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.

17 January 2020

KIPO urges idol IP protection, Extinction Rebellion brand headache, and CCFN praises US-China deal: news digest 

In our latest round-up, we look at a Love Island star being reprimanded due to an Instagram post, the theme for World IP Day 2020, the Chilean IP office being praised for a reduction in the gender gap, and much more.

17 January 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates.

17 January 2020

R&D investor study finds benchmarking, not multi-dimensional portfolios, a key factor in market value

A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors.

16 January 2020

US-China trade deal: the brand protection perspective

WTR presents the key IP and anti-counterfeiting pledges that rights holders should be aware of from the major new trade deal signed between the United States and China.

16 January 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a <em>WTR </em>event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event.

15 January 2020

Analysis and takeaways as defence preclusion is considered in US Supreme Court hearing

In this guest analysis, K&L Gates partner Susan Kayser charts the decades-long trademark dispute between Lucky Brand Dungarees and Marcel Fashions Group that led up to the highest US court accepting certiorari for the case.

14 January 2020

Amazon law enforcement data pledge, Muji trademark blow, and Lazada IP takedown stats: news digest

In our latest round-up, we look at Italian football club Fiorentina taking the lead in blockchain anti-counterfeiting, a SUSSEX ROYAL application being filed at the USPTO, the EUIPO launching its annual user satisfaction survey, and much more.

13 January 2020

USPTO to re-allow PO boxes on trademark applications following privacy backlash

The USPTO is facing continued criticism over new rules that require trademark applicants to submit their domicile street address. In response, the registry reveals plans to re-introduce the ability for applicants to use PO boxes.

10 January 2020

Panda Express lawsuit threat, BTS dispute resolved, and Philippines and Laos registry cooperation: news digest 

In our latest round-up, we look at the worst year on record for British retail, the Norway IPO warning of dodgy invoices, Romania implementing an upgrade to its design e-filing system, and much more.

09 January 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”.

08 January 2020

The risk factor in religious marks: a study of four major jurisdictions

An Indian court recently ruled that God's name was registrable as a trademark. We spoke to experts across four key jurisdictions about the different risks brands should be aware of before registering a religious name as a mark.