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01 May 2019

Can you trademark sounds, smells, colours, motions and flavours?

Trademarks are much more than a logo used to identify a brand. Non-traditional trademarks using sounds, colours and shapes have exploded onto the scene, bringing notoriety to many a business and brand.

01 May 2019

Protecting fashion and cultural expressions

Protecting the knowledge and traditional cultural expressions of different cultures and indigenous communities is a complex task. Opinions are divided, but one route may involve IP rights to protect traditional forms of innovation and creativity.

01 May 2019

Colour marks gain popularity in Russia

Colour trademarks are growing in popularity in Russia. However, to ensure their registration, the colour in question must be capable of sufficiently distinguishing the product or service and its origin.

01 May 2019

Trademark industry luminary among 2019 IP Hall of Fame inductees

Jeffrey Samuels, emeritus professor of law at the University of Akron and previously head of the USPTO’s trademark operations, has been announced as an inductee into the IP Hall of Fame. 

01 May 2019

Protecting fashion and cultural expressions

Protecting the knowledge and traditional cultural expressions of different cultures and indigenous communities is a complex task. Opinions are divided, but one route may involve IP rights to protect traditional forms of innovation and creativity.

01 May 2019

Registration: tips on securing your mark in China

One of the most common issues faced when securing protection in China is the earlier registration of third-party rights, which are then cited against the later application. However, there are various tactics that can be adopted to overcome this hurdle.

01 May 2019

Welcome to your new-look <em>WTR</em> magazine

The latest issue of WTR magazine has gone live online today, and subscribers will note a major number of changes to the magazine and new types of content, all designed to maximise the value of their subscription.

01 May 2019

Protection for non-traditional trademarks lags behind in China

Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to effectively protect their rights in all types of trademark in China.

01 May 2019

Considerations for smart soft IP due diligence from a litigator’s perspective

Many companies have learned the hard way that unidentified IP issues can cause serious trouble, whether immediately or even years after closing a transaction. A strategic approach to IP portfolio due diligence is thus critical to avoid future problems.

01 May 2019

Protection for non-traditional trademarks lags behind in China

Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to effectively protect their rights in all types of trademark in China.

01 May 2019

Focusing on trade dress in the European Union

As the use of distinctive and non-traditional signs continues to evolve, EU legislation now allows for objects, actions and patterns, among others, to be registered as trademarks, with a key focus on trade dress.

01 May 2019

Colour marks gain popularity in Russia

Colour trademarks are growing in popularity in Russia. However, to ensure their registration, the colour in question must be capable of sufficiently distinguishing the product or service and its origin.

01 May 2019

Your partner in the field: maximising results from US Customs and Border Protection

From recordal to training, there are a number of steps that rights holders can take to enlist the help of US Customs and Border Protection in their anti-counterfeiting endeavours.

01 May 2019

Career development advice from the inside

In the first of a new series focused on career development, we present the corporate counsel view on effective networking and why it matters.

01 May 2019

The business development mindset – how to approach marketing

There are a host of opportunities that can be leveraged to raise the profile of your trademark practice and its partners. So which business development activities should you use to make money?