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08 November 2019

Google’s tie-up with Fitbit, if successful, would open more doors than one

The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple.

08 November 2019

Five counterfeit hotspots in Nepal that brand owners must be aware of

In the latest edition of our regular series on marketplaces across the world that reportedly engage in the trade of counterfeit goods, we head to the mountainous nation of Nepal.

07 November 2019

Unpacking a most peculiar global trademark: exclusive interview with American Red Cross’s Allison Leader

The Red Cross emblem embodies many of the most important qualities of globally recognised brands, yet its separate societies work independently. Director, legal counsel Allison Leader explains how the American Red Cross has led the pack.

06 November 2019

Risqué business: lessons from the Unilever and Kraft Heinz Pornhub advertising backlash

Kraft Heinz and Unilever have distanced themselves from a pornography website on which they advertised, following accusations that it hosted underage and illegal content. Legal experts emphasise the importance of being involved in conversations over brand messaging and positioning.

06 November 2019

Five counterfeit hotspots in New York that brand owners must be aware of

In the latest edition of our series on marketplaces across the world that reportedly engage in the trade of counterfeit goods, we head to the US state of New York.

05 November 2019

The positive placebo effects of high-performance brand reputation revealed

A recent study has brought to light new research revealing that trademarks with a performance-enhancing reputation have a positive placebo effect on consumers – the author telling WTR that the findings help challenge the assumption that consumers lose when they pay extra for a high-prestige brand.

05 November 2019

Tencent mounts defence of WeChat brand protection efforts, but key numbers not yet public

Tencent Holdings’ general counsel has submitted a rebuttal to criticism of the company’s brand protection activities on its WeChat platform, arguing that inclusion on the Office of the US Trade Representative’s next notorious markets list would be “unwarranted”. The document sheds light on how the company is approaching its anti-counterfeiting efforts.

05 November 2019

OpSec to acquire MarkMonitor’s brand protection business as Clarivate looks to streamline offerings

OpSec Security and Clarivate Analytics have announced an agreement which will see OpSec acquire MarkMonitor’s brand protection, anti-piracy and anti-fraud business. The announcement came on the day that Clarivate reported its third-quarter results, the company noting that the move will allow it to streamline its IP solutions offerings.

05 November 2019

Brand boycott warning, plain packaging litigation threat and fake gold: news digest 

In our latest news digest, we look at the launch of a new pay-to-use name watching service, US government support for the ‘Amazon’ gTLD application, Imperial Tobacco warning of a court challenge to Canada’s Canadian plain packaging regime, and much more.

04 November 2019

Chinese company to acquire Thomas Cook brand and appears to have grabbed a bargain

In our latest opinion piece, we consider the news that Fosun Tourism Group is purchasing the Thomas Cook brand, recently valued at £836 million, in a deal worth £11 million – arguing that the company is making a canny acquisition.

04 November 2019

“They hoped to grind us down” – Bentley Clothing voices relief at trademark win against motoring giant

UK family-run fashion business Bentley Clothing has prevailed against Bentley Motors in a long-running trademark dispute. Talking to WTR, the owner of Bentley Clothing speaks of the stress that the case has caused.

03 November 2019

Havarti GI backlash; NCAA position change; DNS abuse concern; warning over AI; plus much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

01 November 2019

Plain packaging fireworks, Facebook fishing for phishers, and Irish Whiskey in Taiwan: news digest

In our latest round-up, we look at Mauritius considering introducing the international exhaustion of trademark rights, 6,000 counterfeit products seized in China, Conor McGregor’s latest trademark fight, and much more.

01 November 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy.

31 October 2019

Still time to nominate the industry’s leading lights for recognition in the <em>WTR</em> <em>300</em>

Nominate to ensure that the work undertaken by in-house professionals across the globe receives the recognition it deserves – and be in with a chance to win a free place at an upcoming WTR event.