Search results

Selected filters:

Brand management

Article type

Topic

Sector

Regions

2,753 results found for your search

Sort options
02 April 2019

<em>WTR </em>Industry Awards: the 2019 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2019 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Audi, Groupon, John Deere, Netflix, Pfizer, Treasury Wine Estates and Under Armour.

02 April 2019

Sudan dissolves Appeal Committee, WIPO AI image search, and most admired Canadian brand: news digest

In our latest edition, we look at energy drink giant Monster issuing a statement as the VPX spat escalates, a Harry Potter trademark being rejected by the USPTO, a victory for Swatch, and much more.

29 March 2019

Data analysis reveals that top 50 US applicants have significantly decreased filings over past decade

While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on?

29 March 2019

Change.org responds to The Independent Group new name, IPOS GI registry, and delays at IP Australia: news digest

In our latest round-up, we look at consumers being frustrated by “disjointed” brand experiences, an Oregon-based clothing retailer in a trademark fight against Under Armour, brands in an age of political division, and much more.

28 March 2019

Lessons in brand evolution: what will set the winners apart from the losers

This week Apple announced its foray into the credit card market, illustrating how iconic brands can pivot to expand into new offerings. This guest post explores the history of brand evolutions and predicts what the future of branding will look like.

28 March 2019

How Signify’s IP team undertook its global rebrand from Philips Lighting: exclusive interview

Senior IP counsel Joeri Mombers provides a detailed insider’s view of lighting giant Signify's "once in a lifetime" trademark project.

28 March 2019

Alibaba Anti-Counterfeiting Alliance seized $536.2 million in fake goods last year: <em>WTR</em> exclusive

WTR can exclusively reveal that in 2018, criminal investigations led by Alibaba and the member brands of its anti-counterfeiting alliance resulted in the arrest of 1,277 suspects and counterfeit seizures that totalled $536.2 million.

28 March 2019

How counterfeiters are using “secret stores” to hide from online marketplace takedowns

An investigation from WTR has found that counterfeit sellers on online marketplaces are setting up so-called “secret stores” to avoid increasingly sophisticated takedown measures. 

27 March 2019

Warnings issued over controversial copyright law in wake of European Parliament approval

The European Parliament voted yesterday in favour of the new EU Copyright Directive, which has been the focus of intense lobbying. We take a look at what it actually means for platforms and content creators.

25 March 2019

Study warns brand owners that IP rights must be supported by anti-counterfeiting technology

A recent report has revealed that rights holders cannot rely on government authorities alone to combat counterfeiting and maintain brand growth. Instead, a perfect balance of legal action and anti-counterfeiting technology is required.

22 March 2019

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week.

22 March 2019

Honeywell drops ‘.brand’, Canada joins Madrid, and IACC cracks down on iOffer: news digest

In our latest news digest, we look at Disney powering up its brand with its 21st Century Fox acquisition, Chinese supermarkets removing fake Starbucks items from shelves, a football club losing a trademark fight, and much more.

22 March 2019

As the 2020 US presidential race kicks off, few candidates are seeking trademark protection

Research from WTR finds that few candidates for the 2020 US presidential election are seeking registered trademark protection for their campaign branding so far – although some are already being targeted by infringement.

21 March 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.

20 March 2019

“A game changer” – Nigeria trademark environment improves following release of opposition compendium

Nigeria’s IP office is releasing its first-ever compendium of oppositions rulings, which one local practitioner tells WTR will ensure local and international brand owners have sufficient precedent for trademark-related actions.