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01 May 2019

Protecting fashion and cultural expressions

Protecting the knowledge and traditional cultural expressions of different cultures and indigenous communities is a complex task. Opinions are divided, but one route may involve IP rights to protect traditional forms of innovation and creativity.

01 May 2019

Welcome to your new-look <em>WTR</em> magazine

The latest issue of WTR magazine has gone live online today, and subscribers will note a major number of changes to the magazine and new types of content, all designed to maximise the value of their subscription.

01 May 2019

Considerations for smart soft IP due diligence from a litigator’s perspective

Many companies have learned the hard way that unidentified IP issues can cause serious trouble, whether immediately or even years after closing a transaction. A strategic approach to IP portfolio due diligence is thus critical to avoid future problems.

01 May 2019

Protection for non-traditional trademarks lags behind in China

Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to effectively protect their rights in all types of trademark in China.

01 May 2019

Your partner in the field: maximising results from US Customs and Border Protection

From recordal to training, there are a number of steps that rights holders can take to enlist the help of US Customs and Border Protection in their anti-counterfeiting endeavours.

01 May 2019

Career development advice from the inside

In the first of a new series focused on career development, we present the corporate counsel view on effective networking and why it matters.

01 May 2019

Focusing on trade dress in the European Union

As the use of distinctive and non-traditional signs continues to evolve, EU legislation now allows for objects, actions and patterns, among others, to be registered as trademarks, with a key focus on trade dress.

01 May 2019

Colour marks gain popularity in Russia

Colour trademarks are growing in popularity in Russia. However, to ensure their registration, the colour in question must be capable of sufficiently distinguishing the product or service and its origin.

01 May 2019

The business development mindset – how to approach marketing

There are a host of opportunities that can be leveraged to raise the profile of your trademark practice and its partners. So which business development activities should you use to make money?

30 April 2019

Creating efficiencies in a data-dominated world: inside GSK’s cross-functional IP services division

Sophie Bodet, vice president of legal brand protection and IP services at GSK, tells WTR about how recent collaborations between the patent and brand teams have delivered tangible efficiencies to the wider business – evidencing the return on investment of internal cooperation.

30 April 2019

Becoming a brand ambassador: what does it actually mean?

There has been much talk in recent years about the evolving role of trademark counsel as practitioners are increasingly required to embrace a wider remit. We explore the driving forces behind this transition, the steps that in-house counsel can take to facilitate the change and what it means for corporate trademark departments.

30 April 2019

Copycat wine corked, Dettol most trusted brand, and Lego gang knocked out: news digest

In our latest round-up, we look at China hitting back at IP criticism, USPTO revealing cryprocurrency-related trademark applications, Alibaba settling a counterfeits case, and much more.

29 April 2019

How brands can avoid backlashes and PR blunders during India’s election

As India’s Lok Sabha elections reach their apex, multiple international and domestic brands have made a stamp on the election with intriguing marketing campaigns. Local experts tell WTR about the opportunities and risks of this activity.

26 April 2019

World IP Day celebrated around the globe, Special 301 released, and IP Australia annual report: news digest

In our latest round-up, we look at planned IP improvements in Kuwait, research which finds consumers are quick to “dump brands”, LL Cool J prevailing in a trademark dispute, and much more.

26 April 2019

Trademark Premier League: Manchester United crowned 2019 champions, as Messi pulls ahead of Neymar

With today’s World Intellectual Property Day celebrating the importance of IP in sports, research conducted by WTR finds that Manchester United has the most significant trademark portfolio of any global football club.