The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.
US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.
Christopher George, director of trademarks and brands at Technology and Consumer Electronics Team of the Year Intel, has spoken to WTR about the difficulties his team faces when tasked with protecting the brands of so-called ‘ingredient’ tech components, rather than final products.
In our latest round-up, we look at British Airways being hit with a sky-high fine for a GDPR violation, counterfeit seizures in South Africa and Tanzania, China’s trademark office growth continuing, and much more.
The WTR North America Team of the Year Award was presented to the team handling HBO’s trademark legal needs, including the TV phenomenon Game of Thrones. Trademark head Judy McCool offers insights into protecting brands connected to the biggest show on Earth.
Toyota has taken big strides in the last year, with a 17% increase in brand value in 2018 alone. Managing counsel Theresa Conduah discusses the trademark implications of this busy 12 months.
Netflix’s human approach on social media extends to its legal team; Ali Buttars and Jeremy Kaufman discuss the difficulties and techniques in running the streaming giant’s trademark section.
Digital banking giant Monzo announced last month it will be launching in the United States. While this is a significant move for the fledgling company, its trademark portfolio shows it is still well in the start-up phase.
In our latest round-up, we look at IP Australia announcing examination delays, the Portuguese registry updating its fees, the Crips street gang apologising for a trademark dispute, and much more.
With its origins in Instagram, Swedish watch company Daniel Wellington is no stranger to online counterfeit issues. The IP team’s core activity lies in enforcement, working both offline and online to purge fake goods.
WTR sits down with John Wilson, senior vice president and chief counsel of intellectual property and commercial at Caesars Entertainment, to discuss how the fourth-largest gaming company in the world is broadening its horizons.
Zoetis’ Jane Ungaro shares her trademark strategy and methodology after a record-breaking year for acquisitions to reveal how Zoetis pipped Pfizer and Specsavers to WTR's Healthcare and Life Sciences Team of the Year.
In an exclusive guest post, António Corte-Real from Simões Garcia Corte-Real & Associados reveals some of the key takeaways from WIPO’s recent geographical indications event.
The landmark EU-Vietnam Trade Agreement has been officially signed. Talking to WTR, IP practitioners claim that the agreement will lead to significant changes to the trademark, design and GI system in Vietnam.
In our latest round-up, we look at the Lazada Group joining Alibaba’s IP protection platform, UKIPO granting its first multimedia mark, new Benelux director general begins, and much more.