In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world.
The acceptance of non-traditional trademarks has increased in most Latin American jurisdictions in recent years. We provide an overview of the current state of play in Colombia.
WIPO has revealed the world’s most innovative countries. In a new report it places Switzerland, Sweden and the United States at the top of the list, with the Netherlands, Singapore and the United Kingdom falling down the rankings.
IPBC Latin America will be held in São Paulo on 4 December 2019 to explore managing the IP lifecycle. This year WTR is teaming up with sister titles IAM and Latin Lawyer on the event, which will include a focus on brands.
AI-manipulated ‘deepfake’ videos have the potential to negatively impact the reputation and goodwill of brands and individuals. WTR spoke to trademark experts on how to prepare for the new age of false content.
In our latest round-up, we look at the Hamleys brand being sold, a study identifies what makes a brand ‘cool’, two big counterfeit hauls in China and Hong Kong, and much more.
With the rise of autonomous driving technology, ride-hailing companies and micromobility transportation, traditional automotive manufacturers need to evolve fast. Positively, the strength and reputation of existing brands will prove key to fighting off digital start-ups.
The Food Safety and Standards Authority of India is currently seeking comments on the draft of its new labelling and display regulation. In this guest post, rights holders in the food and drinks industry are warned over its potential negative impact on product packaging.
Welcome to this week’s WTR Sunday Supplement, presenting everything we covered over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.
In our latest edition, we look at Michael Kors launching a digital store on Alibaba’s Tmall, INTA's call for the Lanham Act to be amended, an illicit trade report from TRACEIT, China’s IP transformation, and much more.
WTR is pleased to announce the publication of the enhanced version of the 2019 WTR 300: The World’s Leading Corporate Trademark Professionals, which this year has been published on a free-to-view basis.
When Haas F1 entered the 2019 Formula 1 season, it brought with it a brand new title sponsor, with a colour scheme on its livery to match. However, the relationship has resulted in Twitter rants, leaked documents and legal action – as well as takeaways for trademark professionals.
The European Union offers an increasingly interesting market for pharmaceutical companies, thanks to its growing elderly population, above average expenditure on drugs and robust use of branded drugs over generic equivalents. Pharmaceutical trademarks are a crucial element of this.
The European Union and the Mercosur bloc of countries have agreed a comprehensive trade agreement that includes significant IP provisions that rights holders should be aware of.
There are numerous hurdles to branding a new pharmaceutical. In addition to traditional marks, non-traditional marks offer a route to protection where a drug’s appearance has acquired distinctiveness, but obtaining such registrations is not all plain sailing.