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05 August 2019

Project Zero extended to Europe as Amazon steps up anti-counterfeiting activities

Amazon has announced the extension of its Project Zero programme to Europe, the latest in a series of moves designed to combat counterfeits on its platforms. 

04 August 2019

“Unprecedented” USPTO application surge; FaceApp risk; inside De Beers’ brand portfolio; a blow for Red Bull; plus much more

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

02 August 2019

Brexit warning for trademark lawyers, Yeezy Busta interview, and UK IP minister uncertainty: news digest

In our latest round-up, we look at a win for adidas, the TTAB stubbing out federal marijuana trademarks again, a YouTube star attempting to sell fake goods as genuine, and much more.

02 August 2019

De Beers’ winning strategy: if you can’t beat ‘em, join ‘em

The world-renowned diamond company has drastically shifted its brand strategy in the past year, managing to strengthen its own market position while weakening that of its rivals.

02 August 2019

Chinese law firm seeks to buy US trademarks: inside the market for ‘idle’ registrations

Over the past week, law firms across the US have been contacted by an IP agency based in China asking if they have registered trademarks to sell. Talking exclusively to WTR, a representative for this agency explains the inner workings of this market for marks.

01 August 2019

A design for life: why EU design regulation needs to be reformed

In an exclusive guest post, Claudio Balboni from Bugnion argues that the regulation on designs in the European Union needs to be reformed due to a so-called ‘regulatory conundrum’ that brand owners face.

01 August 2019

“Never seen anything like this” – USPTO experiences massive surge in trademark applications from China

The USPTO experienced a huge rise in trademark applications last week, with a large proportion coming from applicants in China. WTR talks with IP experts and the USPTO about how this unprecedented activity could affect all applicants.

01 August 2019

Unicorn brand portfolios, EUTM top filers and diversity challenges: <em>WTR</em> 80 out now

The Summer 2019 edition of WTR is now available online to subscribers, revealing the top filers at the EUIPO, presenting exclusive interviews with award-winning corporate trademark teams and taking a deep data dive into the brand portfolios of some of the world’s leading unicorns.

01 August 2019

How FaceApp’s terms of use could open risk of infringement that you can’t fight

A media storm has circled around Russian-owned FaceApp over fears that personal data is being sold for potentially nefarious purposes. We speak with an expert about the legal issues that rights holders should be aware of.

01 August 2019

Practical implications of the new EU Copyright Directive

The new EU Copyright in the Digital Single Market Directive has significant potential for content creators and publishers – but the nuances of the new rules must be properly understood.

30 July 2019

Why the legal profession should encourage diversity and inclusion

Embracing diversity and nurturing inclusion is not only the right thing to do, it is good business. Yet the legal profession has been slow to change and capture the opportunity.

29 July 2019

The top filers and a vision for the future: inside EUIPO operations

Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks.

29 July 2019

Myanmar transforming: the state of the legal market and how IP law firms can capitalise

Following the signing of major legislation, Myanmar’s IP environment is on the cusp of transformation. We provide an insider’s view on how law firms can position themselves to capitalise on inbound work from major international brands.

29 July 2019

How trademarks can transform a start-up into a unicorn

A new study shows that start-ups and SMEs that invest in trademarks have a much better chance of experiencing high growth, yet only a small proportion of such businesses make this investment.

29 July 2019

Practical strategies for managing luxury brands

A group of senior trademark and brand professionals recently convened in New York to discuss strategies for protecting, enforcing and monetising fashion and luxury brands. This special report details some of the key points and presents essential takeaways.