It is a pleasure to welcome you to the second edition of Pharmaceutical
Trademarks – A Global Guide.
Building on the success of the inaugural edition, Pharmaceutical
Trademarks 2010/2011 provides trademark professionals with
comprehensive guidance on the key issues involved in the protection,
enforcement and marketing of pharmaceutical brands.
Written by experts from leading firms across the globe, the guide
is designed to help the busy practitioner to make an international
comparison of the practices and procedures governing pharmaceutical
marks. To achieve this, this year’s edition presents analysis from 18 key
jurisdictions, with a regional chapter investigating the particular
challenges arising from similarities between pharmaceutical
trademarks in the European Union.
Although the chapters in this book offer valuable insight on law and
practice governing pharmaceutical trademarks, they do not seek to
provide specific legal advice and should not be read as such. However,
only those firms and organisations with specialist expertise in the field
of pharmaceutical trademarks were invited to contribute, and the authors
raise a number of critical points that rights holders and their advisers
should take into consideration when constructing an international
pharmaceutical protection strategy.
I am grateful to all of the authors for their commitment to and
participation in this valuable project, and would also like to thank
the Pharmaceutical Trade Marks Group for all its assistance during
the production of Pharmaceutical Trademarks 2010/2011.Trevor LittleManaging editor