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30 April 2019

Becoming a brand ambassador: what does it actually mean?

There has been much talk in recent years about the evolving role of trademark counsel as practitioners are increasingly required to embrace a wider remit. We explore the driving forces behind this transition, the steps that in-house counsel can take to facilitate the change and what it means for corporate trademark departments.

30 April 2019

Copycat wine corked, Dettol most trusted brand, and Lego gang knocked out: news digest

In our latest round-up, we look at China hitting back at IP criticism, USPTO revealing cryprocurrency-related trademark applications, Alibaba settling a counterfeits case, and much more.

29 April 2019

How brands can avoid backlashes and PR blunders during India’s election

As India’s Lok Sabha elections reach their apex, multiple international and domestic brands have made a stamp on the election with intriguing marketing campaigns. Local experts tell WTR about the opportunities and risks of this activity.

26 April 2019

World IP Day celebrated around the globe, Special 301 released, and IP Australia annual report: news digest

In our latest round-up, we look at planned IP improvements in Kuwait, research which finds consumers are quick to “dump brands”, LL Cool J prevailing in a trademark dispute, and much more.

26 April 2019

Trademark Premier League: Manchester United crowned 2019 champions, as Messi pulls ahead of Neymar

With today’s World Intellectual Property Day celebrating the importance of IP in sports, research conducted by WTR finds that Manchester United has the most significant trademark portfolio of any global football club. 

26 April 2019

Blow for Alibaba, good news for Amazon: USTR releases latest notorious markets list

The Office of the United States Trade Representative (USTR) has released its latest notorious markets list, with Alibaba’s Taobao platform included for the third consecutive year. 

26 April 2019

Nike ticking all the right boxes, as activewear industry sees growth in new-age brands

The sportswear industry has expanded to include a growing consumer base of casual gym-goers, which has presented an opportunity for budding businesses as well as big name brands.

25 April 2019

Many trademark offices are still trying to grasp service brands: exclusive interview with American Airlines’ Donald Broadfield

Donald Broadfield, chief IP and data counsel at American Airlines, explains how he seeks to overcome the challenges of protecting the company’s service brands, and emphasises the importance of crafting contracts that prevent IP disputes with commercial partners.

24 April 2019

How to effectively measure return on investment in online brand protection – upcoming webinar

On Thursday 2 May, WTR will be hosting a free-to-access webinar focused on measuring the return on investment of online brand protection. Crucially, the exploration will highlight why traditional approaches may not resonate with the C-suite.

24 April 2019

“Pioneering at a global level” – China approves amendments to tackle bad-faith filings

China’s legislature has approved amendments to the country’s trademark law, which includes a raft of changes, including empowering administrative authorities to reject malicious applications and impose fines against bad-faith filers and their agents.

23 April 2019

Turkey trademark uplift, INPI announces Africa IP adviser, and China counterfeit crackdown: news digest

In our latest edition, we look at INTA and the National Trade Foundation for Education partnering up to spread the anti-counterfeiting message, a study highlights how brands need to showcase their authenticity, and much more.

20 April 2019

Luxury companies are edging into the travel industry, but a high-end reputation is not everything

LVMH’s purchase of Belmond reflects an ongoing trend in the luxury market towards the travel industry. However, brands must be wise in this transition as there are endless opportunities for reputational damage.

19 April 2019

‘.inc’ TLD prepares for general availability with high price point, as details emerge of brand registrations

The ‘.inc’ new gTLD is currently in sunrise with a $2,499 annual retail price, a price point that may deter cybersquatters, but a number of large brands – including Apple, BMW, Google and Marriott – have moved to protect brand-related terms.

19 April 2019

Trump riffs on <em>Game of Thrones</em> (again), INTA gives back, and rise of heritage brands: news digest

In our latest round-up, we look at how a slew of fake Amazon reviews are boosting brands, the Martha Stewart brand selling, KIPO assisting in IP crime enforcement, EU judges getting darknet training, and much more.

18 April 2019

Notre Dame misinformation highlights brand protection challenge for media organisations

There have been numerous reports of fake media accounts spreading conspiracy theories around the Notre Dame Cathedral fire. Such activity around major events is a reminder of the significant challenge that IP practitioners face.