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18 July 2019

Post-verdict motion for increased damages ends on a sour note

In Barrington Music Products Inc v Music & Arts Center, the US Court of Appeals for the Seventh Circuit has held that the mark owner was not entitled to an increased damages award after discovering that two of the defendants were not separate companies.

17 July 2019

Branding pharmaceuticals: drug naming and non-traditional trademarks

There are numerous hurdles to branding a new pharmaceutical. In addition to traditional marks, non-traditional marks offer a route to protection where a drug’s appearance has acquired distinctiveness, but obtaining such registrations is not all plain sailing.

16 July 2019

Yosemite settles, UKIPO needs your help, and Huawei seeks harmony: news digest

In our latest edition, we look at a reminder of the medical risks of counterfeits in Hong Kong, a car air freshener brand taking Ryanair to court, Monaco now using the TMclass list, applications up in Bhutan, and much more.

13 July 2019

Huawei seeks to weather political storm and extend brand success story

The Chinese tech giant has penetrated the global market and withstood international political pressure, so what has made its brand so resilient?  

12 July 2019

Women’s World Cup success reveals major opportunity for canny brands

The final of the FIFA Women’s World Cup was held in France on Sunday 7 July, capping off the most popular tournament in the sport’s history. As women’s football goes from strength to strength, how can brands take advantage of this burgeoning marketing potential?

11 July 2019

US trademark litigation levels on course to hit four-year high

The latest data from Lex Machina reveals that 2,289 trademark litigation actions were filed in the United States in the first half of 2019, up 12% year-on-year. If current trends continue, it will represent a four-year high.

11 July 2019

Strong internal communications, flexibility and diversity make for a winning team at MetLife

Juggling global operations spread out among affiliates can be a daunting task but open communication, company-wide interaction and knowledge sharing allows these trademark professionals to manage an impactful and efficient portfolio.  

10 July 2019

Amazon expands Transparency scheme as spotlight falls on anti-counterfeiting efforts

Amazon announces expansion of Transparency, its product serialisation service that “prevents counterfeits at scale”. It comes after a US court decision which considered Amazon as the “seller” in a third-party marketplace transaction.

10 July 2019

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.

09 July 2019

Trademark group behind <em>Game of Thrones </em>scoops North America Team of the Year

The WTR North America Team of the Year Award was presented to the team handling HBO’s trademark legal needs, including the TV phenomenon Game of Thrones. Trademark head Judy McCool offers insights into protecting brands connected to the biggest show on Earth.

08 July 2019

Stranger things: how trademarks helped turn a DVD exchange company into an international brand

Netflix’s human approach on social media extends to its legal team; Ali Buttars and Jeremy Kaufman discuss the difficulties and techniques in running the streaming giant’s trademark section.

07 July 2019

Monzo doubles value; fintech companies maturing to further disrupt the market

Digital banking giant Monzo announced last month it will be launching in the United States. While this is a significant move for the fledgling company, its trademark portfolio shows it is still well in the start-up phase.

05 July 2019

New JPO commissioner, USPTO updates scandalous guidelines, and Kardashian copycat lawsuit: news digest

In our latest round-up, we look at IP Australia announcing examination delays, the Portuguese registry updating its fees, the Crips street gang apologising for a trademark dispute, and much more.

05 July 2019

What Xi Jinping’s IP promises do and don’t say about the US-China trade war

The president of the People’s Republic of China, Xi Jinping, spent a great deal of his keynote speech at the start of last week’s G20 discussing IP matters. We analyse the key messages that brand owners can take away – and what the proposed changes lack.

04 July 2019

E-sports open up a whole new frontier for the Caesars Entertainment trademark team

WTR sits down with John Wilson, senior vice president and chief counsel of intellectual property and commercial at Caesars Entertainment, to discuss how the fourth-largest gaming company in the world is broadening its horizons.