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02 August 2019

De Beers’ winning strategy: if you can’t beat ‘em, join ‘em

The world-renowned diamond company has drastically shifted its brand strategy in the past year, managing to strengthen its own market position while weakening that of its rivals.

02 August 2019

Chinese law firm seeks to buy US trademarks: inside the market for ‘idle’ registrations

Over the past week, law firms across the US have been contacted by an IP agency based in China asking if they have registered trademarks to sell. Talking exclusively to WTR, a representative for this agency explains the inner workings of this market for marks.

02 August 2019

Gorilla wars: infringement but no intent

The US Court of Appeals for the 11th Circuit has confirmed that the mark GORILLA GYM, used by Velex Corporation for indoor pull-up bars and accessories, infringed PlayNation’s GORILLA PLAYSETS mark for outdoor children’s playsets.

01 August 2019

“Never seen anything like this” – USPTO experiences massive surge in trademark applications from China

The USPTO experienced a huge rise in trademark applications last week, with a large proportion coming from applicants in China. WTR talks with IP experts and the USPTO about how this unprecedented activity could affect all applicants.

01 August 2019

How FaceApp’s terms of use could open risk of infringement that you can’t fight

A media storm has circled around Russian-owned FaceApp over fears that personal data is being sold for potentially nefarious purposes. We speak with an expert about the legal issues that rights holders should be aware of.

30 July 2019

EL CHAPO trademark, Apple loses Rospatent appeal, and Gleissner company defeated: news digest

In our latest round-up, we look at Penn State seeking millions in a trademark spat, the IP Office of New Zealand launching a new search tool, the USPTO holding a seminar in Uzbekistan, and much more.

29 July 2019

CBD-infused food and beverages: in the crosshairs for a food labelling class action?

With the regulatory gap in food and beverage labelling yet to be bridged, the legal landscape for manufacturers looking to enter the hemp-based cannabidiol market remains murky.

29 July 2019

Practical strategies for managing luxury brands

A group of senior trademark and brand professionals recently convened in New York to discuss strategies for protecting, enforcing and monetising fashion and luxury brands. This special report details some of the key points and presents essential takeaways.

26 July 2019

NASA has one small portfolio of trademarks, one giant global identity for its brand

In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world.

25 July 2019

No jury trial for trademark infringement claims

In a recent cosmetics trademark infringement decision, the US Court of Appeals for the 11th Circuit has considered an issue of first impression concerning the Seventh Amendment right to a trial by jury.

24 July 2019

Diversity in the legal workplace: exclusive interview with Finnegan’s first managing partner of colour

Newly appointed managing partner at Finnegan, Anand Sharma is the first person of colour in the position. He discusses with WTR the challenges of creating a sustainable diverse workforce.

23 July 2019

Deepfakes: preparing for the trademark infringement of the future

AI-manipulated ‘deepfake’ videos have the potential to negatively impact the reputation and goodwill of brands and individuals. WTR spoke to trademark experts on how to prepare for the new age of false content.

23 July 2019

TripAdvisor’s musical enforcement letter, China’s IP progress lauded, and brands adore Love Island: news digest

In our latest round-up, we look at the Hamleys brand being sold, a study identifies what makes a brand ‘cool’, two big counterfeit hauls in China and Hong Kong, and much more.

23 July 2019

“We are taking unprecedented action” – exclusive USPTO update on protecting the register

Writing for WTR, USPTO director Andrei Iancu and trademark commissioner Mary Boney Denison expand on the office’s initiatives to ensure the accuracy and integrity of the Trademark Register.

22 July 2019

What Volkswagen’s portfolio tells us about disruption in the automotive industry

With the rise of autonomous driving technology, ride-hailing companies and micromobility transportation, traditional automotive manufacturers need to evolve fast. Positively, the strength and reputation of existing brands will prove key to fighting off digital start-ups.