The world-renowned diamond company has drastically shifted its brand strategy in the past year, managing to strengthen its own market position while weakening that of its rivals.
Over the past week, law firms across the US have been contacted by an IP agency based in China asking if they have registered trademarks to sell. Talking exclusively to WTR, a representative for this agency explains the inner workings of this market for marks.
The US Court of Appeals for the 11th Circuit has confirmed that the mark GORILLA GYM, used by Velex Corporation for indoor pull-up bars and accessories, infringed PlayNation’s GORILLA PLAYSETS mark for outdoor children’s playsets.
The USPTO experienced a huge rise in trademark applications last week, with a large proportion coming from applicants in China. WTR talks with IP experts and the USPTO about how this unprecedented activity could affect all applicants.
A media storm has circled around Russian-owned FaceApp over fears that personal data is being sold for potentially nefarious purposes. We speak with an expert about the legal issues that rights holders should be aware of.
In our latest round-up, we look at Penn State seeking millions in a trademark spat, the IP Office of New Zealand launching a new search tool, the USPTO holding a seminar in Uzbekistan, and much more.
With the regulatory gap in food and beverage labelling yet to be bridged, the legal landscape for manufacturers looking to enter the hemp-based cannabidiol market remains murky.
A group of senior trademark and brand professionals recently convened in New York to discuss strategies for protecting, enforcing and monetising fashion and luxury brands. This special report details some of the key points and presents essential takeaways.
In an exclusive data analysis, we find the American space agency has a minimalist portfolio – a trend among federal agencies – yet maintains a strong brand identity around the world.
In a recent cosmetics trademark infringement decision, the US Court of Appeals for the 11th Circuit has considered an issue of first impression concerning the Seventh Amendment right to a trial by jury.
Newly appointed managing partner at Finnegan, Anand Sharma is the first person of colour in the position. He discusses with WTR the challenges of creating a sustainable diverse workforce.
AI-manipulated ‘deepfake’ videos have the potential to negatively impact the reputation and goodwill of brands and individuals. WTR spoke to trademark experts on how to prepare for the new age of false content.
In our latest round-up, we look at the Hamleys brand being sold, a study identifies what makes a brand ‘cool’, two big counterfeit hauls in China and Hong Kong, and much more.
Writing for WTR, USPTO director Andrei Iancu and trademark commissioner Mary Boney Denison expand on the office’s initiatives to ensure the accuracy and integrity of the Trademark Register.
With the rise of autonomous driving technology, ride-hailing companies and micromobility transportation, traditional automotive manufacturers need to evolve fast. Positively, the strength and reputation of existing brands will prove key to fighting off digital start-ups.